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The prime mover in Rupert Murdoch’s UK satellite TV success, sports broadcasting rights, may be floundering as a must-have for TV networks as the high stakes paid during boom time take their toll on balance sheets in these advertising-challenged times. In the US, bidding wars over various league and competition rights have subsided somewhat with… Continue reading Insight Feature: Sport, Not The Draw It Used To Be?

SMG Counts The Cost Of SRH InvestmentAccording to press reports this morning SMG is considering a £60 million write-down of its stake in Scottish Radio Holdings in response to pressure from its auditors.In a buoyancy market, between December 2000 and May 2001, SMG gradually increased it hold in SRH building a 29.5% stake at a… Continue reading SMG Counts The Cost Of SRH Investment

Research company Taylor Nelson Sofres released full year results for 2001 this morning revealing profits up slightly ahead of expectations. Pre-tax profit was up 15% before goodwill charges rising from £37.8 million in 2000 to £43.5 million. Underlying growth was 6.1% for the year ahead of estimated market growth of 5%. Revenue Growth In Specialist… Continue reading Taylor Nelson Sofres Confident Of ‘Steady’ Growth In 2002

JCDecaux Downbeat On Early 2002 OutlookJCDecaux has this morning released full year results for 2001 which revealed a 2.1% fall in profits and a downbeat outlook for Q1 2002.EBITDA was down 2.1% to E377.3 million whilst net profits were halved to E10.2 million from E20.4 million in 2001. This, said the group, was due to… Continue reading JCDecaux Downbeat On Early 2002 Outlook

In results released this morning, Ulster Television plc has revealed an increase in group operating profit to £13.6m, up from £13.4m last year, despite the prevailing conditions. Overall advertising revenue for the ITV network was down by 13.5% in 2001, UTV managed a drop of just 6.1% thanks, said the company, to stringent cost-control produced… Continue reading Ulster TV Emerges Relatively Unscathed From ITV Ad Slump

E-commerce and advertising businesses in the UK and Europe could be set to face high costs and a blow to competitiveness as European legislation on internet “cookies” looks set to go before committee tomorrow without any of the amendments requested by the e-commerce, media and online publishing community.The legislation would require websites to gain permission… Continue reading No Compromise On EU Cookie Proposal

67% of UK consumers think that more companies should be involved in cause-related marketing campaigns like Tesco’s computers for schools promotion, according to research carried out by ad-related charity Business in the Community.The research shows that 32 million UK consumers regularly buy products and services linked to a cause or a charity and 77% of… Continue reading Cause-Related Marketing Improves Brand Image

GWR’s subsidiary, NOWdigital, has won its eighth digital radio multiplex licence, to broadcast in Swindon, Bath and West Wiltshire to a potential adult audience of just over half a million. Two bids were submitted to the Radio Authority for the licence; the other was from Emap Digital. Winning the bid means that GWR now has… Continue reading GWR Wins West Wiltshire Multiplex

Digital marketing group Messagizer UK is launching a viral marketing campaign to tie in with next summer’s World Cup in the Far East.The campaign, which takes the form of an interactive football game for online sports fans, has been designed to cash in on the huge level of interest in the World Cup. The game… Continue reading Messagizer To Launch Global Viral Campaign

A new report from Strategy Analytics forecasts that free to air digital television is unlikely to gain a foothold in the market without significant public or government investment. The report predicts that several major obstacles must be overcome if widespread adoption of free to air digital TV is to be achieved. New digital TV “adapters”… Continue reading UK Free To Air Digital Television May Have Limited Future, Says New Report