The ITC has released cable TV statistics for the fourth quarter of 2001, which shows that the rate of growth in cable TV uptake was slower, at 1.5% year on year, compared to the previous quarter, when it was 6.5%. The subscriber base had reached 3.62 million by December 2001, representing 15% of all households.… Continue reading ITC Releases Cable Statistics For Q4 2001
Mega Profile has announced that the first advertiser on its new London-based mega site will be CNN, as part of its “Be The First To Know” campaign this month.The site is situated in Docklands, on the main route to London City Airport. At 98m long and 7m high it is more than 17 times the… Continue reading Mega Profile Launches London Site With CNN Ad
The Radio Authority is inviting comments as part of the public interest test it is conducting into the Kent Messenger Group’s (KMG) acquisition of Medway FM Ltd, which owns Mercury 107.9 FM, a station broadcasting in the same area as some of the Kent Messenger Group newspapers.The test is being conducted due to the broadcasting… Continue reading Radio Authority Puts KMG Acquisition To Test
IPC is to invest £5m in a multi-media marketing campaign for celebrity magazine Now. The move is the latest in a series of indications from the magazine industry that some confidence is returning.The Now campaign, designed, according to Sam Philips, IPC marketing director, to “up the ante on the marketing front”, will begin with a… Continue reading IPC Puts Up £5m For Now Marketing
As we head into Q2 2002, the extent of the economic and advertising downturn is really making itself known. UK media companies are struggling with the twin curses of heavy debt and falling ad revenues. ITV Digital is to be sent to the administrators (see End For ITV Digital Confirmed), whilst NTL is struggling to… Continue reading Insight Analysis: Media Healthcheck – March 2002
In the face of stiff competition from direct broadcast satellite (DBS) pay-TV services, says Cahners In-Stat, the US cable television industry is focusing on the delivery of a “package” of digital services to consumers. These services include digital video service, cable modem service and cable telephony service. In order to provide these services, US cable… Continue reading ‘Plenty Of Room’ For US Digital Cable Growth, Says In-Stat
According to a report released today by Informa Media, on-demand TV is ‘about to take off’ with revenues set to rise by over 500% by 2007. Global ‘On Demand’ TV Forecasts By Region Households (000) 2000 2001 2002 2007 Asia Pacific 4,015 7,670 15,170 93,010 Europe 16,793 23,279 28,969 73,467… Continue reading On-Demand TV Set To Take Off, says Informa Media
Week on week analysis of the media market reveals an unsettled week for Carlton and Granada. Doubts over the future of ITV Digital, which culminated in the troubled pay-TV platform going into administration on Wednesday (see Administration For ITV Digital Confirmed), led to Carlton dropping 1.27% week on week to finish at £2.71˝. Granada also… Continue reading Sharewatch
Initiative Media claims to have made a “major breakthrough” in multimedia media planning with the launch of a new software tool called The Matrix.The company believes that the product will bring the level of audience planning that is currently only possible for a single medium to mixed-media planning. Currently media research can show advertisers who… Continue reading Initiative Unveils The Matrix
The refinancing and debt reduction plans of telecommunications company NTL are thought to be progressing well, with details of a structure set to be announced within weeks, according to a report on today’s Financial Times website.NTL has appointed Credit Suisse First Boston, JPMorgan and Morgan Stanley to advise on a recapitalisation structure and reduction of… Continue reading NTL May Take Temporary Bankruptcy As Refinancing Is Finalised
