BSkyB saw shares fall yesterday as it looked increasingly unlikely that it would be able to exercise its £1bn put option on Kirch, which has filed for bankruptcy (see Kirch Media Files For Bankruptcy). Stock slipped 2.73% to close at £7.84, down 22p on the day before.Carlton and Granada were also down yesterday as their… Continue reading Sharewatch
IPC titles Woman and Woman’s Own are to be promoted in a joint advertising campaign worth £3m beginning this month, which will include TV and print advertising, sampling and in-store activity. The first airing of the TV advert occurred last night.Following consumer research showing that the two brands are entwined in consumer’s minds, the campaign… Continue reading £3m Ad Campaign For Woman and Woman’s Own
NTL may avoid forced liquidation, according to report on FT.com today, which claims that the indebted cable group could sign a deal with its bondholders as early as this week.The paper reports that a debt-for-equity swap with the bondholders is now on the table; such a transaction would give them a 95% stake in NTL.… Continue reading NTL Is Close To Refinancing, Says Report
Some of the major names in out-of-home and ambient media recently announced their intention to form a trade association separate to the existing Outdoor Advertisers Association. But will this really improve this up and coming media’s standing in the advertising community, or serve to increase the level of confusion caused by fragmentation, asks Naked Communications’… Continue reading NewsLine Column: Out-Of-Home, Alone?
According to reports in this morning’s press, ITV Digital may be closed as soon as next Monday unless Carlton and Granada pledge more money to keep the service afloat.Figures released to the Football League by the High Court, as part of their attempt to recover rights money owed by ITV Digital, supposedly reveal that the… Continue reading ITV Digital Could Be Closed By Monday
Pay-per-click search engine Espotting will this week launch its first ever radio advertising campaign targeting small and medium businesses.The six-figure, direct response campaign will initially launch in London before going national in the next few months and is intended to raise awareness of the Espotting service. A series of 40-second radio ads, planned by AMS… Continue reading Espotting To Launch First Ever Radio Campaign
Analysis of TV revenue estimates for February reveals continuing bad news for the UK’s terrestrial TV channels. Overall, terrestrial channels saw a 11.9% year on year decline in revenue during the month. The UK’s largest commercial broadcaster, ITV1, experienced the most significant fall. Channel 4 also fared poorly with revenue slipping year on year, while… Continue reading TV Market Round-Up – February 2002
Emap, publisher of men’s magazines FHM, Face and Arena, has released the initial findings of a study designed to give advertisers an insight into the attitudes and lifestyles of male consumers.The research, which was commissioned to help brands understand “what it takes to be a man in modern Britain”, shows that men consider themselves to… Continue reading Emap Publishes Research Into Male Attitudes
Future Publishing has announced that it is to increase the frequency of its Official Playstation 2 Magazine brand extension, OPSM2: Special Editions to bimonthly, reflecting its faith in the games magazine market (see Future Banks On Games Mag Market Growth).The increase follows the sales success of the title and an agreement with Sony. OPSM2: Special… Continue reading Future Increases Gaming Magazine Frequency
“British firms are guilty of taking a short-term, quick fix approach to cost-cutting, characterised by investment cuts, recruitment freezes and staff layoffs,” according to a new global study from PricewaterhouseCoopers, published today. Demonstrating the short-termism in British business’ actions, the research reports that two-thirds (66%) of UK chief financial officers – the highest in the… Continue reading British Firms Guilty Of Short-Termist Cost Cutting, Finds PWC Survey
