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Cahners In-Stat says it expects the number of business wireless data users to grow from 6.6 million at the end of 2001 to more than 39 million in 2006. Although there is growth within the wireless consumer market, Cahners predicts that business use will continue to bring in the lion’s share of wireless revenue for… Continue reading US Wireless Business Market Will Be Worth $16 Billion By 2006

ISBA’s director general, Malcolm Earnshaw, has issued an “urgent call” for the advertising industry to strengthen itself against the threats posed by a rising tide of consumer protection legislation.Last September ISBA called on businesses, brands and advertisers to “wake up” to the continuing erosion of advertising freedoms (see He said: “Consumer protection is high on… Continue reading ISBA Spearheads Pro-Advertising Initiative

IDC analysts say net use is set for massive growth that increase the number of people online worldwide to almost a billion people by 2005. Global net traffic in 2005 will be 93 times the volume recorded in 2000, says IDC. This represents a compound annual growth rate of 147% and an internet population of… Continue reading Worldwide Net Traffic Will Grow By 147% Over Next Three Years

BSkyB has said that it is “confident” of reaching its target of 7 million subscribers by 2003 and has dismissed claims that digital TV is a failing medium.Speaking at ISBA’s Annual Advertising Conference yesterday, BSkyB’s chief operating officer, Richard Freudenstein, claimed that the satellite operator, which currently has 5.7 million digital subscribers (see Freudenstein told… Continue reading BSkyB On Track To Hit Subscriber Target

According to data released by the Centre For Regional Tourism (CRT), an increase of about 46% is expected in the European online travel market during 2002. Revenue for the year is forecast to be around E6.5 billion, up from E4.4 billion in 2001 and a share of around 2.9% of the whole market. The UK… Continue reading European Online Travel Market Will Grow By 46% in 2002

Lycos has announced plans to cut a further 200 jobs from its European operation and is reducing its marketing budget in an attempt to break even by the end of the year.The advertising downturn has taken its toll on the online portal and the job cuts are the second part of a restructuring programme, which… Continue reading Lycos Sheds 200 Jobs In Cost Cutting Move

BSkyB has said that it is “confident” of reaching its target of 7 million subscribers by 2003 and has dismissed claims that digital TV is a failing medium. Speaking at ISBA’s Annual Advertising Conference yesterday, BSkyB’s chief operating officer, Richard Freudenstein, claimed that the satellite operator, which currently has 5.7 million digital subscribers, is “on… Continue reading BSkyB Expresses Confidence In Digital Future

Granada and high street retailer Littlewoods have decided to close their joint venture home shopping TV channel, Shop!, at the end of this month.The move follows a business review, which concluded, according to Shop! chairman and Littlewoods’ sales and marketing director Susan Murray, that “Whilst e-commerce is achieving growth with profit potential…Shop! will not meet… Continue reading Granada And Littlewoods Shut Up Shop!

A new report from Strategy Analytics forecasts that free to air digital television is unlikely to gain a foothold in the market without significant public or government investment. The report predicts that several major obstacles must be overcome if widespread adoption of free to air digital TV is to be achieved. New digital TV “adapters”… Continue reading UK Free To Air Digital Television May Have Limited Future, Says New Report

Natmags’ Cosmopolitan magazine has launched motoring website for women called Cosmowheels. The site contains information on buying vehicles including cars, motorbikes and bicycles, alongside information of new and used vehicles for sale.The site was created and is managed by Wheels Link, which acts as agent for a series of Wheels sites including Esquirewheels. Cosmowheels offers… Continue reading Cosmo Launches Women And Wheels Website