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US online adspend dropped by 14.7% year on year in 2001, according to the latest figures from CMRi, the internet division of CMR. CMRi estimates that internet adspend for last year reached $2.5 billion in the US. The company is expecting to see an upward swing in Q3 2002, with the year ‘already showing some… Continue reading US Online Spend Drops 14.7% In 2001, Recovery Predicted By Q3 2002

60% of football fans plan to use the internet to follow the World Cup next summer, according to research carried out by Netpoll on behalf of Sports.com.According to the survey, 76% of Sports.com’s users intend to watch as many games as they possibly can on TV, but with the tournament taking place in the Far… Continue reading World Cup Pushes Sports Fans Online

According to the Q4 2001 Global Internet Trends report from Nielsen//NetRatings 498 million people worldwide now have internet access from home. 24 million people connected to the web at home during Q4 and the rate of growth of the global population during Q4 was almost double that of Q3 when 15 million people connected. “Internet… Continue reading Online Population Continues To Grow

Week on week analysis reveals that Emap was one of the strongest performers in last week’s media market. Shares in the company, which last Tuesday signed a deal to provide entertainment and music content to Hutchison 3G (see Emap Signs 3G Content Deal With Hutchison), rose 14.79% week on week to close at £7.84, an… Continue reading Sharewatch

A report in yesterday’s Sunday Business which suggested that SMG was soon to be broken up in order to satisfy creditors has been dismissed as ‘complete nonsense’ by SMG. The report claimed that SMG was in breach of the loan agreement made with its bankers and would soon be forced to ‘radically restructure’, separating its… Continue reading SMG Dismisses Break-Up Rumours

BT Openworld is launching a multimillion pound integrated marketing campaign to drive broadband uptake in the UK.The three-month campaign is launching on the back of the BT Openworld’s new Plug & Go broadband product, which was unveiled last week and includes the company’s first ever consumer TV advert for broadband. From April a series of… Continue reading BT Openworld To Promote Broadband Uptake

Total magazine advertising revenue for the month of March closed at $1.4 billion, a 1.7% decrease on last year, according to the latest data from the Publishers Information Bureau (PIB). Advertising pages for March were 19,350 – down 10.0% from last year. Year-to-date (January-March) advertising revenue decreased 6.3%, closing at $3.3 billion and ad pages… Continue reading US Magazines Revenue Decline Slows In March

BMPtvi, the interactive TV agency owned by BMP DDB, is transferring its focus from creative to media planning and buying on interactive platforms and is relaunching as OMDtvi.The agency, which is shifting over to BMP’s main media agency OMD, will focus on developing interactive TV campaigns with existing clients such as Rimmel and will continue… Continue reading BMPtvi Relaunches With Interactive Focus

Business to business (B2B) e-commerce revenues worldwide will reach $2,367 billion by 2004, according to forecasts from eMarketer. The online research company has aggregated a number of forecasts for worldwide B2B revenues, which are shown here. Averaged, the industry is forecast to be valued at $3,608 billion by 2004 and $5,866 billion by 2005. B2B… Continue reading Worldwide B2B E-Commerce Revenue Forecasts Comparisons

Contract publisher Citrus has announced plans to merge its business with John Brown Publishing.A spokesman for Citrus, which publishes Vivid magazine for Wella and the consumer magazine for Granada Men and Motors, today confirmed that a deal was taking place.Citrus, which is the sixth largest contract publisher in the UK, has been hit recently by… Continue reading Citrus Set To Merge With John Brown