More Industry News articles

According to NetValue the number of ‘silver surfers’ in the UK is continuing to grow with more than 2 million people in the 55+ age group regularly accessing the internet. This is 13% of the total UK home online population. Sweden has the highest percentage of ‘silver surfers’ in Europe with the 55+ age group… Continue reading NetValue Reports ‘Silver Surfer’ Population Continues To Grow

By 2006, entertainment on the mobile phone will generate 10p per subscriber per day according PPAi. In addition, 25% of all mobile subscribers in Europe will receive advertising. Pure information services, such as news and stock quotes, are expected to generate two pence per subscriber per day. Horoscopes, cartoons, soap opera updates and screen savers… Continue reading Mobile Phone ‘Entertainment’ Will Generate 10p Per User Per Day By 2006

Carlton and Granada saw shares rise yesterday on the possibility that they will no longer have to invest in troubled pay-TV platform ITV Digital, which has been put into administration (see Administration For ITV Digital Confirmed). Carlton was up 2.16% to close at £2.72, while Granada climbed 2.89% to finish at £1.42˝, an increase of… Continue reading Sharewatch

The Digital Radio Development Bureau (DRDB) has launched the second phase of its advertising campaign on analogue radio stations, designed to raise awareness of digital radio.The ads, which feature veteran DJ John Peel, are 20, 30 and 40 second slots which will run on Classic FM, Virgin AM and over 60 local analogue stations for… Continue reading DRDB Rolls Out New DAB Awareness Ads

Maiden Group this morning released full year results for 2002 revealing a decline in underlying sales although the company still outperformed the outdoor market. Outdoor sales revenue was £80.3 million, a slight increase on 2000 totals of £80.2 million. Underlying outdoor sales were down 0.8%, compared to decline in outdoor market of 2.8%. Maiden said… Continue reading Maiden Anticipates ‘Gradual And Measured’ Recovery In 2002

JCDecaux has launched what it claims is the first permanent specialised network of LED update screens in the UK.The network includes 15 poster sites nationwide and offers advertisers a feature that provides real-time information on a selection of JCDecaux’s UK 96-sheets, 48-sheets and bus shelters. The system will be introduced to provide information about the… Continue reading JCDecaux Rolls Out LED Network

Scottish Radio Holdings (SRH) has released a trading update prior to the end of its half year on 31 March. The company indicated that while a decrease in group revenues is expected, its focus on local media has protected it from the full force of the media downturn. SRH’s revenue is expected to show a… Continue reading SRH Expects 3% Decrease In Interim Revenues

The Advertising Association (AA) has welcomed the Government’s decision to abolish the heavy restrictions on gaming and betting advertising and is calling for a new code of practice to be implemented without delay.The AA has been campaigning for the deregulation of advertising in this sector for some time and earlier in the week the Government… Continue reading AA Welcomes Relaxation Of Gambling Ad Restrictions

As it nears its fifth birthday at the end of this month, Channel 5 is showing every sign it is coming of age. An increasing programming budget, meatier programmes, the successful integration of Home & Away and, perhaps not unconnected to the previous factors, a growing audience share, means that it no longer looks wise… Continue reading Feature: Channel 5’s Reasons To Celebrate

SponsorClick has today announced that it has revised up its 2002 global sponsorship market growth forecasts, published last December. The company said that “given the stronger than expected economic outlook” during Q1 2002, SponsorClick now forecasts +12% for the sponsorship market in 2002, compared to its previous estimate of 10%. It is estimated that the… Continue reading Sponsorship Market Will Grow By 12% in 2002, Says SponsorClick