Over 60 complaints from viewers regarding Telewest Broadband advert showing a graveyard have been rejected by the ITC, despite claims that it was offensive.The ad in question showed a cemetery. A voiceover stated “the residents here are many and varied…but they’re all one thing, they’re jealous.” Onscreen text then stated “Live now. Live big. Live… Continue reading Telewest Survives Cemetery Ad Complaints
Media and advertising agencies are more optimistic on the outlook for a US media market recovery than are the advertisers themselves, according to the results of a survey conducted by Jack Myers Report. The quarterly Advertising Confidence Index research questions chief executives of client companies (advertisers), media planning/buying agencies and ad agencies, asking about their… Continue reading Agencies More Optimistic On US Media Recovery Than Advertisers, Finds Myers
Out-of-home and ambient media operators are to have their own official trade association, separate from the Outdoor Advertising Association (OAA), from May this year.Further details are due for release at the end of this month, but the organisation will be expected to deal with topics including accountability and trade practices. Among the companies supporting the… Continue reading Out-Of-Home And Ambient To Form Trade Body
The decline in IT spending in Europe has bottomed and the beginnings of a gradual recovery are now appearing, according the latest data on technology expenditure in western Europe, compiled by IDC and released this month. IDC has increased its 2002 growth forecast for annual IT spending in western Europe from January’s 6.4% figure to… Continue reading European IT Spend Recovery Now Emerging, Says IDC
Granada’s chief executive, Steve Morrison, has dismissed speculation that ITV1 is in “structural decline” but has refused to comment on the future of ITV Digital.Speaking this morning at ISBA’s Annual Advertising Conference in central London, Morrison said that the ITV companies were determined to “take our destiny into our own hands.” However, with regard to… Continue reading Granada Chief Denies ITV’s “Structural Decline”
A new report from eMarketer analyses potential future growth in the video on demand (VOD) market. Despite the obvious attractive consumer benefits of VOD, eMarketer points out that the service faces some serious competition in the shape of the nascent personal video recorder (PVRs) market, the existing home video market and from the growing DVD… Continue reading VOD Faces Stiff Competition From Existing Video Market, Says eMarketer
Dell.com replaced Casino-on-net to become the top online advertiser for women during January. The site gained exposure among 3,208,000 unique female users throughout the month and commanded 19.4% reach of the total at-home internet universe. Amazon.co.uk moved up from third position in December to become the second most popular online advertiser for women during January.… Continue reading New Media Round-Up
According to Interactive TV: Reality & Opportunity, a new report from eMarketer, there will be more that 58 million iTV household in the US by the end of 2005. US iTV Households 2000-2004 2000 2001 2002 2003 2004 2005 iTV Households (millions) 3.2 12.7 22.1 33.4 45.7 58.2 As % Of Total Households 3.0… Continue reading US iTV Homes Will Exceed 58 Million By 2005, Says eMarketer
Harper Collins has become the first UK publisher to launch an SMS advertising campaign after signing a deal with Attic Futura’s teen magazine Sugar to promote a series of new books to teenage girls.Harper Collins has signed a deal with teen title Sugar allowing it to utilise the magazine’s database of 7-16 year old girls… Continue reading Harper Collins Breaks Into SMS With Sugar
An analysis of TV revenue estimates from agencies for the first month of this year does not bring good news for the terrestrial channels. Year on year, a decline of 13.5% was seen overall, with the largest channel, ITV1, seeing the heaviest fall. Channel 4 suffered while Channel 5 got off relatively lightly, only seeing… Continue reading TV Market Round-Up – January 2002
