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Online Advertising: Statistics, Strategies, Projections & Trends, a new report released yesterday by eMarketer predicts that US online advertising spending will increase by 11% in 2002, quite a comeback from the 11% drop seen in online spend in 2001. Other researchers forecast similar growth rates, 16 of the 18 estimates compared by eMarketer in the… Continue reading Online Ad Spending Will Bounce Back In 2002, Says eMarketer

Bill Gates, chairman of Microsoft, has blamed operators’ high prices for the lagging development of broadband internet access in the US, according to a report in the Financial Times. Gates told the World Economic Forum this weekend that the US’ high-speed residential communications development will fall behind other countries for the next five to six… Continue reading US Broadband Development Will Fall Behind Other Countries, Says Bill Gates

Jupiter Media Metrix forecasts that the online travel market (sales of air travel, car rentals, cruises and hotels) will be worth $64 billion by 2007. In 2001, the total spent online on these services was $24 billion. According to a Jupiter consumer survey, 77% percent of consumers who research or purchase their travel online visit… Continue reading Online Travel Will Be Worth $64 Billion By 2007

Carlton and Granada, which are facing the prospect of legal action from the Football league if they fail to honour the debts of their troubled pay-TV platform ITV Digital (see League Set To Sue Carlton And Granada), saw shares fall yesterday. Carlton was down 0.74% to close at £2.70, while Granada slipped 1.25% to finish… Continue reading Sharewatch

Emap is to promote the launch of its new weekly celebrity title for teens, previously codenamed “Monkey” but revealed as Sneak (see Emap To Launch New Teen Weekly), via a sampler edition distributed free with copies of J17 and Smash Hits.The 36 page sampler will go into the 12 April issue of J17 and the… Continue reading Emap Teen Titles To Aid Sneak Launch

The Government is failing in its attempt to transfer all of its services online by 2005, according to a report by public spending body, the National Audit Office (NAO).An investigation by the NAO has found that just over half of the Government’s 524 services are currently available online. However, most only provide basic information, with… Continue reading E-Government Initiative Fails To Take Off

The National Readership Survey (NRS) has released readership figures for February 2002. Overall the national newspaper market has seen a minor decline, although some dramatic performances, both positive and negative, were seen in the broadsheet and tabloid markets.The largest year on year increase in readership was seen at the Guardian, which saw a 22.2% increase.… Continue reading NRS National Newspaper Round-Up – February 2002

The increasingly important role of SMS advertising in the marketing mix became evident today with news that two major UK brands are to launch SMS marketing initiatives.Wireless media company Nightfly has launched what it claims is the UK’s largest ever outbound SMS marketing campaign for drinks company Smirnoff. The permission-based campaign is aimed at increasing… Continue reading Major UK Brands Turn To Text

Viacom Outdoor has confirmed that the launch of its XTP cross-track projection technology in the London Underground has been delayed due to “safety issues”.Trials of the XTP system, which projects digital images onto special screens in tube tunnels, were due to begin this month and Viacom has secured 10 major brands to partner the project… Continue reading Viacom Outdoor Delays Launch of XTP

JCDecaux International has secured a five year, £61m pan-European advertising deal with Unilever.The deal will see Unilever brands including Cif, Domestos and PG Tips advertised across JCDecaux’s network of sites in 22 European countries. The alliance is intended to focus on building brand awareness and promoting Unilever products in developing markets.In the UK the partnership… Continue reading JCDecaux Secures £61m Deal With Unilever