The Digital Radio Development Bureau (DRDB) is to make a limited number of digital radios available for under £100 for the first time, in order to guage customer reaction to the £99 price point regarded by many as critical to the success of the medium and also to celebrate the 100th anniversary of Marconi’s first… Continue reading £99 Digital Radios To Go On Sale
Creative agency Inside Ambient has taken ambient advertising to a new level with the launch of “slap head” advertising.The concept was created by Inside as a way of targeting the elusive 18-25 year old market and offers brands the chance to have their logo tattooed on the back of 100 bald heads for up to… Continue reading Inside Ambient Launches Slap Head Advertising
OK! magazine is to be given away free with January’s edition of Company in a promotion designed to raise the profile of both magazines.A special 88-page edition of OK! has been created for Company readers and will be packaged with the magazine, which will sell at its normal cover price of £1.50.Natmags’ new publishing director… Continue reading OK! In Company Promotion
In its latest media economy forecasts, Optimedia predicts that UK advertising will see an upturn in Q3 2002 and boldly forecasts that a decline of 2% in overall growth in 2001 will be followed by a 2% increase in 2002. Estimated Total Advertising Revenue and Inflation 2000 2001 2002 2003 2004 2005 £ millions… Continue reading Media Revenue & Inflation Forecasts From Optimedia
The ASA and the CAP are taking action to prevent a US based company from sending out promotional mail for a slimming product that is causing UK consumers “fear, distress and anger.”ASA and the CAP have received over 150 complaints against a mailing sent by the Health Laboratories of North America, which contains a hand-written… Continue reading ASA And CAP Act Against Deceitful Direct Mail
Week on week analysis of the media market shows that Granada saw shares rise 5.48% to close at £1.54, an increase of 8p on the previous week. After releasing its end of year results last Wednesday (see ITV Digital Losses Weigh Heavy On Granada ) revealing losses of £185m for the year, Granada announced that… Continue reading Sharewatch
SMG has extended its outdoor interests with the acquisition of Town & District Posters Limited for a price that could reach £650,000.The acquisition was made on Friday by SMG’s wholly owned subsidiary, Primesight, for an initial consideration of £350,000 with a further £250,000 becoming payable in SMG shares depending on the future performance of the… Continue reading SMG Extends Outdoor Interests
In a pre-conference trading statement today, Cordiant Communications revealed that underlying profits were likely to decline by around 9% for the full year, compared to previous expectations of 5% (see Shares Slump As Cordiant Issues Profits Warning). The group says that market conditions remain “exceptionally difficult” and that the acceleration of decline in the second… Continue reading Cordiant Makes Further Jobs Cuts As 2001 Revenue Predictions Fall Further
The ITC has refused to uphold the 228 complaints received about a Freeserve ad featuring nudists, saying that while they may not be considered in good taste, they are not unsuitable for broadcast.The advertisement in question was meant to promote the freedom provided by the company’s internet access. Nudists were featured “enjoying their freedom” by… Continue reading ITC Rejects Freeserve Nudist Complaints
Cordiant Communications has announced further job losses, which will take the total number to more than 1,100. The news comes as Cordiant issues its second profits warning in three months (see Cordiant Falls On Profits Warning), blaming a “deteriorating trading environment.”The “headcount reductions” will take place alongside other cost cutting measures, as the company continues… Continue reading More Jobs To Go At Cordiant
