UK advertisers are using online marketing more than their European counterparts, according to the results of a survey carried out for online ad agency, DoubleClick.The digital marketing survey, which was conducted by Ecom Interaction and Benchmark Research, found that 73% of senior UK marketers use internet advertising as part of their marketing strategy, compared with… Continue reading UK Leads Europe In Internet Marketing
Translucis has signed drinks brand Red Square for a five week campaign on its plasma screens in bars and clubs over the Christmas season. Fran Draper, brand manager for Red Square, said the choice of media was in order to get at customers “in an environment and at a time when they are relaxed and… Continue reading Translucis Signs Red Square For 5 Week Deal
colspan=”5″>National Newspaper NRS Figures – October 2001
The PPA reports that the value of the UK magazine market grew by 12.1% to reach £3.1bn between 1999 and 2000, according new data from Euromonitor. The UK has demonstrated better growth than France and Germany, whose magazine markets grew by 0.7 % and 2.3% respectively in the same period. According to Euromonitor the UK… Continue reading Euromonitor Reports Impressive Growth In Men’s Magazine Market
The first showing of ITV2’s Who Wants To Be A Millionaire Interactive (see ITV2 To Launch Interactive Millionaire) drew over 200,000 viewers and achieved a 2% share in what the channel claims is one of its largest audiences since it launched three years ago.The programme, which was shown simultaneously with the ITV1 version, saw viewing… Continue reading ITV2’s Interactive Millionaire Hits The Spot
Aegis Group have announced the acquisition of Research Fact, a Japanese market research company for an initial consideration of £1 million. There is also deferred cash consideration, subject to performance criteria, payable over the next three years. Research Fact had revenues of approximately £3.5 million during the year ended 30 June 2001. This acquisition extends… Continue reading Aegis Extends Interests In Japan
Granada, which is closing its Wellbeing TV channel as part of a move to cut costs in the face of the advertising downturn (see Granada To Close WellBeing TV Channel), saw shares fall 2.25% yesterday to close at £1.41.Independent was the worst media performer of the day with stock dropping 6.43% to finish at E1.16˝… Continue reading Sharewatch
Carlton Communications Plc has announced the launch of a bond, exchangeable into shares in Thomson multimedia, which expected to raise approximately £311 million in cash with an option to increase the issue by up to a further £62 million. The exchangeable bond, which will mature in 2007, is expected to carry a coupon of between… Continue reading Carlton Launches Thomson Bond To Raise Cash
The IPA has commissioned a report to asses the current status and future development of digital interactive TV (DiTV) in the UK.The report, which is being compiled by e-business advisor and former head of commerce at Woolworths, Howard Unna, will be published in January next year and aims to identify how DiTV can be made… Continue reading IPA Commissions Digital iTV Report
Condé Nast has announced that it is increasing its investment in GQ as part of a move to raise the profile of the magazine and boost its circulation figures.The investment, rumoured to be around £250,000, will see GQ expand editorially and from January next year the magazine will include an 20 extra pages per issue… Continue reading Condé Nast Ups Investment In GQ
