Virgin Radio is launching a trial on the Isle of Man that combines digital radio with 3G technology and could lead to the launch of more interactive radio stations in the UK.As part of the trial, which begins later this month, Virgin will launch an interactive radio service called Manx Choice on a test digital… Continue reading Virgin Trials DAB And 3G Technology
Online retail websites were used by almost 33 million Europeans in December, with figures from Jupiter MMXI showing that the audiences for these sites are growing faster than the overall European internet population. Christmas shopping saw 9 million unique visitors from the UK use online retail sites in December, whilst Germany topped the usage with… Continue reading Europeans’ Use Of Retail Sites Jumped 40% In December
Over half the population may use interactive technology (see Britain Embraces Interactive Technology) but some may still not be able to tell between an ad and a download, according to the judgement of the ASA this week. The advertising watchdog upheld a complaint against a banner advert placed on the BT website for being misleading,… Continue reading ASA Judges Net Ad “Misleading”
After seeing shares jump significantly at the end of last week (see Sharewatch), Smartlogik was the worst performer in yesterday’s media market with stock slipping 10% to close at 2źp.Cordiant, which recently moved to quash speculation that it could be considering a merger with French advertising group Publicis (see Sharewatch), also performed poorly yesterday with… Continue reading Sharewatch
JCDecaux’s Sutton Study into the effectiveness of scrolling advertising sites found that 82% of adults recall being exposed to a scrolling 48-sheet site compared to 49% who recall seeing a static poster. Presenting the findings of the study at the MRG one day conference recently, managing director of JCDecaux Worldlink, Neil Eddleston, argued that scrolling… Continue reading Feature: Scrolling Advertising Sites
Smartlogik and UBC were the best performers in yesterday’s media market. The former saw shares jump 25% to finish at at 2˝p, while the latter saw stock climb 19.64% to close at 33˝p, an increase of 8p on the previous day.At the other end of the scale BSkyB was the worst performer in yesterday’s FTSE… Continue reading Sharewatch
British Telecom is considering plans to extend its interests into the media business and could be making and distributing its own television services within the next two years, according to chairman Sir Christopher Bland.Writing in the Sunday Times last weekend Bland said that it was probable that BT would expand its existing network to distribute… Continue reading BT Set To Become A Media Company
The advertising market is expected to move once again into positive growth during the course of this year, according to a consensus of forecasts compiled by MediaTel Insight.It is generally recognised that the first half to three quarters of the year will see a continuation of the decline that hit 2001 so hard, but the… Continue reading UK Advertising Forecasts 2001/2002 Round-Up
Telewest Broadband, which rebranded last November (see Telewest Announces Rebrand), has launched advertising activity designed to raise awareness of the range of services available.The initial focus of the campaign, in which radio is a “key medium”, along with posters and TV advertising, is the Talk Unlimited and blueyonder broadband internet services. Last year’s rebranding coincided… Continue reading Telewest Launches Ad Campaign
AOL Time Warner offered a conservative outlook for 2002 as it revealed preliminary results for 2001 which failed to meet expectations. For the full year 2001, AOL Time Warner said it expects to post EBITDA growth of around 18% to just under $10 billion. Revenues for the full year are expected to grow approximately 5%… Continue reading AOL Time Warner Assumes No Recovery In 2002
