Culture Secretary Tessa Jowell is seeking views on the BBC’s new application for a digital television service to replace the evening schedule on BBC Choice.The BBC has submitted a new proposal after Jowell refused approval of the first one in September this year (see Government Says No To BBC3). She surprised a large number in… Continue reading Consultation Period Opened For BBC Choice
Robert Coen, director of forecasting at Universal McCann has released his latest ad industry forecasts for the US in which he forecasts that consumer media ad revenue will fall by 8.1% in 2001 and grow by 2.7% in 2002. Coen commented that 2001 “has been a year when problems were not foreseen and when things… Continue reading US Advertising Performance ‘Dismal’ In 2001, Says McCann’s Robert Coen
The IPA has responded to claims published in this week’s Campaign that it has “laid the foundations” for the creation of a “supergroup” that would represent all of the UK communications industry, incorporating the current IPA, the Sales Promotion Consultants Association, the Internet Advertising Bureau, the Public Relations Consultants Association and the agency section of… Continue reading IPA Plays Down “Supergroup” Claims
London Taxi Promotions has introduced a Super Stretch Limosine advertising service to its portfolio, and has already signed its first client- the city of New York. The company hopes the new service will be particularly attractive to advertisers looking for stunts or presence at trade fairs and launches.Asher Moses, managing director, explained how the New… Continue reading London Taxi Promotions Launches Limo Ads
Sony is to use a combination of SMS messaging, online adverts, magazine inserts and outdoor to create a treasure hunt promoting its Jak & Daxter game for the Playstation 2.The Eco Hunt game has been put together by TargetNMI and Flytxt. Magazine inserts in the Christmas issue of Future’s Official Playstation 2 Magazine will feature… Continue reading Sony Uses Text And Outdoor For Treasure Hunt
In its pre-close trading statement, released this morning, European TV group RTL, which has a 64.63% share in Channel 5, announced that full year earnings were expected to be some 35-40% lower than 2000 totals, due to the increasing deterioration in the European advertising market.Since the group announced interim results in September, the market has… Continue reading Channel 5 Owner RTL Releases Trading Statement
The number of online advertisers in the UK increased 3% month on month during October, to 2,710, according to LemonAd’s latest online advertising barometer figures. The figures also showed that the number of campaigns was up 1% to 5,370, although the number of adverts slipped 0.1% to 12,932.The sector split remained more or less the… Continue reading Online Advertising Shows October Growth
The Independent Television Commission (ITC) has announced two senior appointments, effective immediately. Chris Banatvala has been appointed head of factual programmes and Vena Raffle has been made head of advertising standards.Raffle’s new position will entail managing a team of advertising standards and advertising complaints officers, taking responsibility for handling complaint responses and ensuring that the… Continue reading ITC Makes Senior Appointments
Natmags’ She magazine is to be relaunched in February, refocusing on the 30+ age group and dealing with more emotional issues such as relationships, family and friends. The revamp has been put together by Eve Cameron, who took on the role of editor at the magazine after exchanging her position as editor of health and… Continue reading She Goes Back To The Thirties
Tim Bleakley has been appointed head of broadcast sales at Emap Advertising. The appointment comes after Bleakley, the founder and managing director of Impact, the Wireless Group’s national sales house, made a sudden departure from TalkSPORT sales last month (see Bleakley Quits Impact).Dave King, managing director of Emap Advertising, said: “I have known Tim for… Continue reading TalkSPORT’s Bleakley Goes To Emap Advertising
