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An Isba survey found cost savings was the motivating factor for adoption. However, almost half of survey respondents have not started training in AI skills.

The broadcaster has spent 16-18 months developing a go-to-market strategy for using generative AI to reduce costs for new-to-TV advertisers. Its head of sales operations discusses why and how they’re now launching.

The IPA’s research director discuss her new remit, the forthcoming AMRAs and how she views the state of media effectiveness as media owners move towards providing outcomes-based measurement for clients.

UK and Ireland August box office totalled £95.2m. Despite the relatively meagre month, year-to-date box office remains up 9% compared with 2024.

Analysis: Rose will need to make WPP Open a credible proposition to the market while correcting a staff culture that has been through a tumultuous period.

ITV’s Peston and Sky’s Sunday Morning were found to under-represent Lib Dems, Greens, Reform, Plaid Cymru and SNP relative to their vote share and current polling.

The decision by a US district judge has sparked debate around whether enforced remedies will go far enough in tackling Google’s search monopoly and the implications for the wider digital ad ecosystem.

The move comes as Ozone plans a significant expansion into the US market: the publishing collective is currently in the contracting and onboarding stages of adding nearly 20 US publishers to its alliance.

Find out who has been inspiring some of our industry’s leaders.

The German football league’s recent decision to distribute sports rights to creators on YouTube represents an evolution in how sports is consumed and presents real opportunity for brands on the ball.