More Industry News articles

Ampere’s new social video tracking tool has revealed a shift towards more long-form content and the types of content that dominate broadcasters’ YouTube channels.

One of Europe’s leading media owners has implemented the Open Measurement Software Development Kit standard that enables third-party viewability and verification measurement.

Radio Ready includes Bauer, BBC and Global.

Huffman spoke at WPP Beach in Cannes about Reddit’s efforts to become a search competitor, why it’s unique and how brands can tap into communities.

Chief commercial officer Rak Patel and head of sales strategy Sam Hicks join Jack Benjamin for a conversation in the south of France during the ad festival.

More media bubisnesses are looking towards YouTube as a place to publish and monetise archive content that doesn’t fit into owned-and-operated streaming properties, the company says.

The UK took home eight gongs, including two golds.

It marks first time Netflix is distributing a broadcaster’s shows in the country.

Experian will provide the collective with valuable data insights to aid effective campaign strategy.

The analyst spoke to The Media Leader in Cannes about whether the industry has got better at marketing.