Imogen Fox unveils The Guardian’s third instalment of their annual cultural insights report, Shift Happens. This iteration highlights a new approach to the working week, how people are maximising time and the opportunity this holds to advertisers.
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GoodGym has secured an additional £500,000 in media value on top of a share of £1.5m across Sky Media’s portfolio.
Last month The Media Leader was joined by an expert panel for an online webinar discussing what trust looks like in media and why it matters.
MNC Ventures has taken a stake in Native, a company that aims to connect university students to brands.
Rise’s awards returned this year and despite receiving a hefty 400 nominations from around the world, the winners have been unveiled.
Marketers are embracing “interactive branding” amid a wider push to better balanace long-term brand building with short-term sales results, McKinsey’s ‘State of Marketing Europe 2026’ report found.
At the Future of Media London 2025 the winners of this year’s awards dropped by at The Media Leader Studios to discuss their careers and what lead them to this point.
Hannah Blake and Nick Moar, leaders of the Daily Mail’s new social publishers, discuss their editorial and commercial visions for DMG Newmedia and Creator Media, and how social can be harnessed to build publishing brands in a new era.
Brands that invest in OOH benefit from short-term sales and long-term business results, says Rapport
Rapport’s latest report Standing on the Shoulders of Giants reveals the power of investing in OOH, with brands who invest more than 15% of their budgets seeing uplift in sales value, profit and market share.
Media budgets are expected to grow “confidently” in 2026, with UK marketers signifying a shift back to brand investment in an effort to rebalance years of performance-driven focus.