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Report metrics include audience numbers, average minutes per person, profile percentage and index.

An IPA and FT report has concluded that trust is not a ‘nice to have’ as companies that measure trust as a KPI are more likely to deliver stronger profits.

The cross-media measurement solution’s core reporting is now available to all advertisers, with Sky among the first to sign up.

Commitments include closed captions for all linear and streaming ads from spring 2026.

Just one in four men say they regularly see advertising that “reflects the man they want to become”, according to a report by Channel 4, which examined how traditional ideas of masculinity are shaping young consumer behaviour.

The audio production trade body argues that the recently published Creative Industries Sector Plan overlooks the thriving segment.

Roadblock will provide brands with extensive reach through access to roadside digital screens.

In part one of a series of two special episodes on the topic of AI integration, Rob Pickering, chief technology officer for Tottenham Hotspur, and Felicity Starr, regional VP at Salesforce (and a Spurs fan), join host Jack Benjamin to discuss how AI is enhancing the club’s customer services and creating personalised experiences for fans.

2025 H1 box office revenue surpassed £530m, growing 18% year on year. Advertisers, meanwhile, are increasing spend on the channel, with DCM’s revenues up 26%.

In an exclusive interview, the effectiveness expert offers blunt truths about marketing techniques.