WPP Media’s global president of business intelligence returns to talk through its latest adspend forecast, downside economic risks, and how AI is driving growth opportunities.
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As the end of Q4 approaches this piece serves as a reminder of how Less Healthy Food restrictions (LHF) have impacted each of the channels.
Welcome to the Brief for Friday 12 December, The Media Leader’s round-up of media news.
There will be lots of key research coming out in 2026, The Media Leader asks research experts what they are most looking forward to.
There has been plenty of invaluable research published this year, The Media Leader reached out to the research community to for their top picks.
Roku’s director of EMEA ad sales discusses how the TV market is becoming more data-led and programmatic, and where Roku sits within a growing CTV ecosystem.
Welcome to the Brief for Thursday 11 December, The Media Leader’s round-up of media news.
Comcast Advertising’s president explains that as TV becomes easier for small- and medium-sized enterprises (SMEs) to buy, the standards by which TV advertising is measured must adapt.
Sky have announced senior commercial moves in response to Priya Dogra moving to Channel 4 as CEO.
Social media may be attractive, cheaper and addictive but Media Pulse’s Deborah Gurofsky asks is it memorable?