More Industry News articles

AdManager is designed to compete directly with global tech platforms, with one of the prizes the centralised budgets usually missed by TV. RTL AdAlliance’s Nicole Haman shares the details with The Media Leader.

Advertisers will be able to utilise Mosaic segments to target audiences across Vevo’s distribution network.

MD Pete Coates explains how the group’s 15-month-old branch fits seamlessly into the wider UK network and why northern talent shouldn’t be overlooked.

Ross Jenkins discusses what sets Mediahub apart, why brands continue to over-invest in social media and the future shape of AI-driven agencies.

The cross-media measurement initiative has appointed Pure X Media, ABC and Milton Data to evaluate core elements of its methodology.

UK CEO Kate Rowlinson and other industry figures discuss GroupM changes including the InfoSum acquisition, Brian Lesser’s data-led strategy, a return-to-office mandate and the “pressure to perform”.

DCM CEO Karen Stacey joined host Jack Benjamin to discuss new research on how context drives price premiums and unpack what has driven DCM’s 33% revenue growth in Q1.

Bridget Jones topped the box office once again, but a relatively weak offering compared poorly with last March’s Dune: Part Two.

Donald Trump’s wide-reaching tariffs, announced on 2 April, are likely to have severe negative consequences on ad budgets globally, according to analysts.

New research from MG OMD and Reach unpacked the importance of community to personal identity and suggested brands should consider community-based targeting to appeal to consumers authentically.