| Maria Iu
Research from The Trade Desk stressed that advertisers should not mistake reach for value.
Showing 371-380 of 54,546
More Industry News articles
The Media Leader meets the quarter-finalists of the Media Mind tournament. First up: Walk-In Media.
Over 150 people gathered for an afternoon of padel and community to raise funds at the event organised by Mail Metro Media.
The move follows revelations that Stagwell had worked on a research project with the Israeli government.
WPP Media has reorganised its leadership team to better align with CEO Brian Lesser’s vision to streamline operations. Who’s doing what?
A free webinar, in partnership with Salesforce, will help businesses prepare for an AI future.
Watts succeeds Ewan Douglas, who exited in the summer amid a restructure. He will be tasked with driving investment among SMEs and the indie agencies that serve them.
New IPA TouchPoints data found that weekly reach of ad-funded SVOD services jumped from 11% last year to 30% now.
The strike this week is impacting advertisers running campaigns across the Underground, but effective media planning and flexibility can mean opportunities are still available.