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Welcome to the Brief, The Media Leader’s round-up of media news.

The advertising industry is scaling AI integration fast, and despite measurement tools evolving, supply-chain opacity and cloud non-disclosure mean the industry still lacks a full picture of its carbon impact, The Media Leader has found following an investigation.

For International Women’s Day Adwanted highlighted two women within the company to shine a spotlight on the work they do and to give an insight into their lives. 

The day highlighted the strength women have as leaders, along with the importance of supporting and championing women in the industry outside of London.

The move comes after the right-wing free-to-air channel reported it grew revenue 66% to £26m in the year to May 2025, while annual losses fell 34% to £22m.

Welcome to the Brief, The Media Leader’s round-up of media news.

IAB UK’s head of insight joins host Jack Benjamin to unpack its latest digital adspend report, and explain why video was a driving force for double-digit growth last year.

The Media Leader asked various women across the industry to highlight and champion a woman who has supported and helped to shape their career.

February box office in the UK and Ireland totalled £82.2m, led by Emerald Fennell’s mixed reviewed ‘Wuthering Heights.’