Mansfield leaves amid broader turnover at the consumer goods giant. Her consultancy, Barcarolle, already has its first client.
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The Chinese electric car maker knew it had a negative perception in the European market, so it used the football tournament to build awareness, trust, and positive consumer sentiment.
Reporter Jack Benjamin and editor-in-chief Omar Oakes unpack key themes and takeaways from last week’s Future of Media London 2024 event.
Uncertainty about the autumn Budget has hindered total marketing budgets, but main media budgets were buoyed by increased investment in video.
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Analysis: Amazon Ads announced a broad suite of innovations for advertisers at its annual unBoxed event, including enhancements to its AI-driven performance and Marketing Cloud platforms, and new generative AI audio tools.
Interview: The DMG Media vice-president explains why MailOnline has belatedly begun to embrace long-form video on YouTube and speaks about why direct traffic has become increasingly rare — and valuable.
Starcom’s Vanessa Jarrad won the battle of the Future 100 manifestos at The Future of Media London after her “Empowering Voices” pitch took won the live audience vote.
Stuart Mays, Global’s longstanding director of commercial strategy, is leaving after 16 years to launch a new platform for music artists.
The lawsuit, filed in August, led to the dissolution of the Global Alliance for Responsible Media. Critics say Unilever’s settlement is akin to kowtowing to a bully.