More Industry News articles

New research has found that for every £3 spent in store due to an OOH exposure, £2 is spent online.

As part of the deal, the media-agency group will gain the Institute’s latest research ahead of the rest of the industry.

Rob Edwards, Arla Foods’ head of media and digital, tells The Media Leader why the advent of retail media provides a “lifeline” to full-funnel advertising measurement for media buyers.

Channel 4’s latest wave of its five-year Mirror On the Industry research concluded only one in 10 transgender people felt brands supported their community.

After months of merger discussions, Paramount Global and Skydance Media have reached “a definitive agreement” to form New Paramount.

Andrew Cole, board member of Liberty Global and one of the original backers of GB News, talks to Omar Oakes about shaking up the status quo of TV measurement and trading.

Watch: Dominic Williams, chief revenue officer at MailOnline’s sales house Mail Metro Media, explains why the publisher has built a new team for podcasts and video.

Year-to-date box office improved from May, boosted by Inside Out 2 achieving the highest opening of 2024 so far.

Sustainable business growth, regulatory certainty and investment in talent should be some of the top priorities for the new government.

Nominations for the third annual initiative will close on 5 September.