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New research found that using both skippable and non-skippable formats double the impact on brand preference.

Year-to-date revenue is now 20% ahead of this time last year and 8% ahead of 2023.

A recent survey conducted by Adwanted Connected and YouGov showed that ensuring ad relevance for podcasts is more attention-grabbing than tailoring ads to the environment, timing or activity of the listener.

Gracenote’s new Contextual Advertising Report found using enriched programme information in bidstreams has positive outcomes for buyers and sellers.

The auditor has updated its reporting standards to better recognise the publishing industry’s digital transformation.

The independent agency has co-created the curriculum, with 60 early-career people taking part, including 20 from Medialab.

At SXSW London, Mark Read admitted “there will be fewer people involved” in the work media companies do because of AI, but promoted using AI to unlock greater effectiveness and efficiency for clients.

Sheffield-based Soupforeloise sat down with The Media Leader at TwitchCon to discuss how to work with brands and the challenges in growing a full-time live-streaming business.

Digital maintained its share of total ad revenue, while classic declined marginally.

Open Intelligence is trained to understand and predict audience behaviour and marketing performance, learning from trillions of signals.