A Radiocentre report highlighted five key ways in which the sector offers public value.
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The advertisers’ trade body will conduct a further quantitative study later this year in collaboration with MediaSense.
A report has found that more independent shops are partnering and, while there are clear results, significant barriers remain to compete.
CEO Damon Reeve on why the company believes it can compete with tech platforms for ad revenue and how the UK startup is expanding its footprint internationally.
IAB Europe report also found that more partnerships are lasting longer than a year.
The disability and inclusion agency’s Martyn Sibley and Dom Hyams share lessons from their first five years, the business case for disability representation and why inclusivity shouldn’t take a backseat in media investment.
The data will be available in the UK from September, providing marketers with greater insights into CTV investment.
Yaccarino didn’t quite make it out of the terrible twos as she steps down as CEO at Elon Musk’s platform.
VCCP Media’s chief strategy officer joins host Jack Benjamin to discuss research into how distinctive brand assets are key for maximising attentive impressions.
The Rajar Midas spring 2025 survey highlights the continued popularity of podcasts within the audio sector.
