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New research presented at DCM’s upfronts on Thursday found that advertising in the context of cinema helps drive price premiums more than other media channels.

The Web Category report will help users select the most suitable websites to include in their brand and programmatic ad campaigns.

The report contains 10 key considerations for advertisers as they navigate the ‘maze’ of suppliers.

Sky Media previously handled sponsorship and Paramount continues to rely on the sales house for wider ad representation.

Watch: Media Distillery CEO Roland Sars on content discovery and winning attention from YouTube.

The “Baby Lantern” proof-of-concept pilot is already able to track how TV ads impact consumer behaviour in the near term.

Pamco’s latest report suggested resilience in publisher brands’ total market reach. The JIC is also officially partnering Barb on new methodology beginning with its next release in September.

Retention of Unilever business propelled WPP shop to top of the ranking, COMvergence analysis showed.

The Visions for Growth report has recommended the removal of business rates on social infrastructure and an extension of express planning consents.

The new Sky Media Sports Marketplace aims to connect brands and fans in a flexible, affordable way.