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Executives must lead with humility, recognise and address employees’ warranted fears over job loss, and design AI transformation plans that go beyond cost-cutting efforts in order to gain buy-in from staff, according to a new report from Behave.

Now in its fifth year, The Media Leader Awards are open for nominations. As the industry’s benchmark for leadership and innovation, these awards celebrate those who are not only shaping the present—but building the future of media.

The campaign comes as the hype around women’s sport continues to grow among brands and their agencies.

Adwanted Group, parent company of The Media Leader, has announced the promotion of Steve Scaffardi to a new role as global CEO for events & publishing.

An audit of Adelaide’s attention metrics conducted by MediaSense found its methodology is outcome-driven, transparent, reproducable and independently verifiable. AU scores were correlated with improved ad performance.

Government recognises the ad industry for its role in driving growth at an opportune time for expanding international business.

Agencies need to evolve their commercial models beyond time- and resource-based pricing, especially as AI efficiencies and demand for outcome-based models increase pressure for change.

The broadcaster announced the emissions measurement tool earlier this year and has already been successful in digital campaigns.

The British startup is aiming to help standardise influencer buys by allowing brands to buy based on performance and giving creators greater transparency over usage rates.

Equality within the workplace benefits both people and profit — yet there is push for tides to turn back towards traditional roles.