A case study by GroupM, PubMatic and SeenThis found the campaign reduced carbon emissions through making the digital supply chain more efficient.
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The start-up is launching a Chrome extension that would replace banner ads on publisher websites with personalised notifications about musical artists. The AOP recommends publishers give the solution a look.
Kate Harris, former CEO and current regional director at Nabs, talks to Omar Oakes about the challenges of managing work-from-home stress and the benefits of art and creativity for mental wellbeing.
Gowen has worked at Reach Solutions, ITV and Channel 4.
Analysis: While a ‘dream team’ merger of UK news brands is off the table, there is every indication that Lord Rothermere will remain on the acquisition hunt for high-profile content businesses.
The It Takes A Village Collective founder tells The Media Leader why it’s helpful to think of diversity and inclusion as a “language” that the industry is learning.
Analysis: The Feast app, which requires a paid subscription to access, appears modelled akin to NYT Cooking.
Compared with ITV’s coverage of the Euro 2021 semi-final, the revamped streaming service has attracted over 5m more viewers.
In an inquiry by the Australian government, Meta said it had ‘never thought about news as a way to minimise misinformation/disinformation on our services’.
Thomas Bremond, SVP and chief revenue officer at Comcast’s FreeWheel, talks to The Media Leader about why TV now has “all the tools” to succeed with technology and how the important issue of sustainability is being addressed.