More Industry News articles

It will be the first UK broadcaster to bring video content to the streaming giant.

Delegates were warned at The Future of Brands that they must understand and influence how large language models perceive and communicate about their brands to consumers asking for product recommendations.

News follows the recent departure of Lucy Banks and Stuart Flint.

Ten businesses have been shortlisted to win airtime and advertise on TV for the first time as part of the broadcaster’s strategy to support sustainable business practices.

Watch: The company’s digital experience intelligence sales VP spoke to The Media Leader about how CTV companies can overcome inefficient structures to better understand the ‘why’ to improve their business.

MNC CEO Luke Bristow joins Jack Benjamin to discuss the strategy behind acquiring a VC fund and where independents see opportunities for disruption as holding groups consolidate.

However, this is only the case if distinctive brand assets are used, according to a new study from VCCP Media and Amplified which examined creative and media’s combined impact.

Agency leaders from GroupM, Stagwell, VCCP and the7stars share their thoughts on the contentious topic.

EMEA ads VP Damien Bernet discusses takeaways from Netflix’s upfronts, as the streaming giant’s ad-supported plan now reaches 94m monthly active users globally.

Amazon Ads is confident it can win new budget for TV, including from digital native brands that have been using paid search and display for performance and now want to move up the funnel.