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Welcome to the Brief, The Media Leader’s round-up of media news.

The UK’s data protection regulator has launched an investigation into X and xAI over Grok’s creation and circulation of sexualised content.

The Trump administration’s threats to Greenland, tariff policy, and deployment of ICE officials to terrorise its population could create brand concerns come this summer’s World Cup. Yet so far, it’s still business-as-usual for advertisers.

Welcome to the Brief, The Media Leader’s round-up of media news.

The Advertising Association’s communications director and the chair of CAP and Credos speak about takeaways from their new book, ‘Trusted Advertising’, including whether advertisers are sufficiently valuing trusted media channels, and what they can do to better build trust in their brands.

Welcome to the Brief, The Media Leader’s round-up of media news.

Welcome to the Brief, The Media Leader’s round-up of media news.

Watch: Jack Benjamin sits down with DCM’s Michael Bensley and Mail Metro Media’s Tracy Middleton to review the unmissable brand opportunities this year, from the World Cup to The Odyssey.

The subtitles are expected to attract a wider audience, including among German-only speaking children of parents who moved from South Asia.

This year will be centred around optimism and growth, with the media giant arguing the “renaissance” of brand building will bring opportunities in OOH.