At Amazon’s London upfronts event on Wednesday, the retail and streaming giant revealed Prime Video’s UK audience reach, new ad formats and investment in live sport.
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The tech platform has launched a product in beta called Moments to enable publishers to place vertical videos into articles.
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At Pinterest Presents 2024, executives showed off new AI solutions for advertisers and urged brands to support both business and moral values by moving spend away from the online advertising ‘duopoly’.
Commercial radio maintained an 84% share of listening among commercial accessible audio hours, according to latest Rajar Midas data.
Immediate is rethinking how it defines first-party data to offer not just targeting based on audience insights but “next-generation” contextual capabilities.
PHD Manchester gaming business director Tess Gullis urged advertisers to get up to speed with gaming to get in front of under-30s at The Future of Media Manchester.
Podcast: Jack Benjamin and Omar Oakes report highlights from The Media Leader’s first outing in Manchester.
Media agencies in Manchester have lost an estimated £250m over the last three years to London-based rivals, regional leaders have warned.
Giffgaff is the launch brand partner to be featured in a new advertising reel.