The German football league’s recent decision to distribute sports rights to creators on YouTube represents an evolution in how sports is consumed and presents real opportunity for brands on the ball.
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New shoppable formats and audience-based creative tailoring options hope to attract ad investment for Amazon’s increasing sports coverage.
Leaders from Northern agencies — and speakers at this month’s Future of Media Manchester event — weigh in.
FAST channels will debut on Roku’s platforms in October.
The standard deadline is 1 October.
Sky Media’s digital ad and transformation chiefs discuss changing sports viewing habits and how the new Sports Marketplace is helping to democratise live sport for smaller advertisers.
A new study of recently mandated transparency data under the EU Digital Services Act found that millions of users of social platforms in the region post in languages without any human moderation.
The first half of the year fell 0.2% while Q2 saw a decline of 1.2%.
The media owner has donated £100k of DOOH space for the Designs4Change competition.
Video is becoming more integrated into the podcasting landscape and is bringing new opportunities for brands.