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Consultant Anna Sampson sits down with Jack Benjamin to unpack why media is skewing so heavily towards younger employees and what it risks losing without more experienced leaders.

Twitch Creator Sponsorships tool aims to make it easier for brands to collaborate with streamers, with activations possible in as little as two weeks.

The holding group has rebranded its media investment arm to WPP Media, a “fully integrated, AI-powered company”.

Overall, content grew by 5% across the top five platforms during February-May.

A campaign last Christmas used a distinctive mix of media placements to showcase the brand’s premium credentials.

A new report from the alliance identifies key challenges and commits to shared goals.

Media owners, be they traditional publishers and broadcasters or challenger social media companies and streamers, see business growth in the long tail. Is there room for everyone?

Watch: Rebecca Dibb-Simkin also discussed why marketing is central to the energy company.

Leaders from TikTok, Spotify, Global and BBC Studios discuss how they are adapting to rapidly shifting media consumption habits and what it means for their business models.

The AMI, founded in January, now claims its members collectively exceed WPP’s annual media billings.