ITV business development director Jason Spencer says the broadcaster has made greater use of AI ads in sales pitches and the creative process, rather than just in the final result.
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The Media Leader and the PPA Magnetic convened senior publishing leaders, agency planners and strategists at our London head office at a roundtable discussion to discuss how trusted editorial and human connections translate into outcomes.
In response to widespread backlash against xAI’s chatbot Grok creating and disseminating nude and lewd images of people on X, the platform has said it has “implemented technological measures” aimed at preventing users from utilising Grok to “[edit] images of real people in revealing clothing such as bikinis”. Whether the changes are effective is another matter.
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Total marketing budgets likewise remained flat in the Golden Quarter, with cost pressures, muted economic activity and budget constraints cited as reasons for the lack of growth.
Experts from Sky Media, WPP Media, OMD UK and more spoke to The Media Leader to discuss what strategies can be taken to make TV more future-facing.
Nine in 10 British adults now say journalism is “important to society today” — up 20% from the year before — but publishing leaders have expressed concern over declining referral traffic and political attacks.
Welcome to the Brief, The Media Leader’s round-up of media news.