More Industry News articles

Advertisers have been reluctant to be involved in newsbrands online election coverage, The Guardian has warned, despite the news brand clocking up its biggest day of election news traffic this week.

Digital Cinema Media, the UK’s largest cinema advertising sales house, found that 98% of all cinema showings are a shared viewing experience — more than double TV and YouTube figures from Barb and Thinkbox.

ITV’s business development director shares his path to media sales and why people should consider getting out of London during their career.

Watch: Ian Whittaker, the media and tech analyst, tells The Media Leader what to expect if Labour wins the UK general election.

Screens at bus shelters garner more attention than other digital channels, new research suggests.

The year-long sponsorship across E4 and Channel 4 streaming targets different audiences of four wines.

Teads survey revealed that 85% are considering selling directly to advertisers and agencies through leveraging their first-party data.

The senior telecoms, media and tech analyst tells The Media Leader what the UK advertising and media industry should expect if Starmer takes the top job.

Marketers will be able to measure their YouTube campaigns against other channels.

An ad campaign accompanying the launch will roll out on 15 July.