More Industry News articles

Analysis: Netflix reported better-than-expected revenue growth in Q2, but a lack of transparency over its ad revenue and subscriber numbers give an unclear picture of business performance.

The move towards advertising is a “natural evolution” of Substack’s business model. It could provide brands access to highly intentional audiences, but questions over brand safety are sure to be raised.

Alan Moss spoke at Cannes about how new partnerships with Disney’s Real-Time Ad Exchange and Roku have turned Amazon DSP into a “one-stop media buying shop”.

As the partnership that sees a selection of ITVX and Disney+ titles promoted on each other’s platforms go live this week, The Media Leader looks at how the deal works.

The Compass scheme is designed to spotlight black-owned businesses by providing OOH advertising space.

Bauer Media, Immediate Media and Netmums are working with Utiq to give brands and agencies access to their addressable audiences.

Total marketing budgets rebounded after Q1’s downward revision, but a lack of growth in main media budgets suggests an embrace of short-termism, the latest IPA Bellwether shows.

A Radiocentre report highlighted five key ways in which the sector offers public value.

The advertisers’ trade body will conduct a further quantitative study later this year in collaboration with MediaSense.

A report has found that more independent shops are partnering and, while there are clear results, significant barriers remain to compete.