The social video giant has unveiled a new AI-powered suite, measurement tools that “correctly” value TikTok’s contribution to outcomes and an expansion of its Out of Phone initiative.
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UK broadcasters have struck a deal with Amazon to bring their free combined streaming platform to Amazon’s smart TVs.
ITV’s business development director and creative production lead discuss the development and effectiveness of their new ads produced with generative AI.
Total box office for the UK and Ireland exceeded £60m, thanks primarily to Tim Burton’s Beetlejuice Beetlejuice.
The news comes a week after the storied newspaper transitioned from a daily to a weekly.
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Rokt’s AI tech will serve targeted ads and offers to Sainsbury’s and Argos customers.
A panel at The Future of Media Manchester considered the need for TV to lean further in to data and performance to be more competitive for media budgets.
| Maria Iu
New research highlighted how the LGBTQIA+ community feel about OOH ads and recommended action points for brands.
Voxi’s summer campaign was framed around turning chicken boxes into phone stands to beat greasy screens and appeal to young social media users.
Podcast: Omar Oakes and Jack Benjamin review the big stories this week, after which Omar is joined by Wacl’s president Karen Stacey and vice-president Claire Sadler to talk about why the female leaders’ network is looking for new partners and ways of raising money.