The Media Leader’s daily round-up of news for Thursday 27 November 2025.
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The deal is expected to finalise today by close of business, creating the largest media holding group in the world.
An additional 42% of Brits are “open” to cycling, implying a growing normalisation of churn. The solution for streaming services? Shift focus from acquisition to loyalty.
Several industry experts joined The Media Leader Studios to discuss the good, the bad and the ugly of the future of AI.
At the PPA’s Independent Publishers Conference, Jack Davenport discussed why a lack of measurement standards is holding back podcast investment, and how Goalhanger has unlocked revenue growth through an embrace of video and social.
Analysis: The deal will raise competition concerns as it reshapes a flagging newspaper industry.
Themes ranged from sustainability, to data and AI.
The former IPA president speaks to Jack Benjamin about his new role at PMG, the agency’s growth strategy, whether his People First IPA agenda had an impact, and the future of the agency model.
Imogen Fox unveils The Guardian’s third instalment of their annual cultural insights report, Shift Happens. This iteration highlights a new approach to the working week, how people are maximising time and the opportunity this holds to advertisers.
GoodGym has secured an additional £500,000 in media value on top of a share of £1.5m across Sky Media’s portfolio.