With research finding that 10% of active channels on YouTube generated 94% of total views in May, Evan Shapiro paints a picture of future audiences ignored by TV companies in a new report.
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The rising star has left Mediaplus’ Behave to set up her own behavioural research consultancy. The goal? To reconnect brands to people as she bridges the old and the new.
From networking to training, experts from Nabs, Grace Blue, Conker and more share advice about how to navigate this period.
However, the latest Barb Establishment Survey found that the number of homes with two or more services hit a new record.
| Maria Iu
Experian’s ConsumerView data will be integrated into LG Ad Solutions’ platform.
Consultant Anna Sampson sits down with Jack Benjamin to unpack why media is skewing so heavily towards younger employees and what it risks losing without more experienced leaders.
Twitch Creator Sponsorships tool aims to make it easier for brands to collaborate with streamers, with activations possible in as little as two weeks.
The holding group has rebranded its media investment arm to WPP Media, a “fully integrated, AI-powered company”.
| Maria Iu
Overall, content grew by 5% across the top five platforms during February-May.
A campaign last Christmas used a distinctive mix of media placements to showcase the brand’s premium credentials.