General manager of global business solutions Kris Boger speaks to The Media Leader about TikTok’s expansion into commerce and search, how the platform has innovated despite US ownership uncertainty, and challenges in tackling teen safety.
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Welcome to the Brief for Friday 12 December, The Media Leader’s round-up of media news.
There will be lots of key research coming out in 2026, The Media Leader asks research experts what they are most looking forward to.
There has been plenty of invaluable research published this year, The Media Leader reached out to the research community to for their top picks.
Roku’s director of EMEA ad sales discusses how the TV market is becoming more data-led and programmatic, and where Roku sits within a growing CTV ecosystem.