A spokesperson for IAB UK said it aims “to work with the broadest possible membership to help make digital advertising better for everyone and address shared industry challenges.”
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AI Haven’t A Clue’s George Butler and James Chandler speak to The Media Leader’s Jack Benjamin about the potential pitfalls in the ChatGPT developer’s nascent ad strategy.
To mark the launch of our new feature series, The Media Leader sits down with Channel 4’s commercial team to understand why its taking a platform mindset while going on the offensive against ‘toxic’ online advertising environments.
Welcome to the Brief, The Media Leader’s round-up of media news.
Meet the team that are responsible for managing and growing Channel 4’s £1bn of advertising revenue.
Tech firms have been told by the online safety regulator major sites and apps must enforce minimum age rules with highly effective age checks following continued failings of keeping under-13s safe online.
Welcome to the Brief, The Media Leader’s round-up of media news.
Baxter, previously Barb’s COO, succeeds Justin Sampson, who will leave the JIC in September.
Radiocentre commissioned research agency, More in Common, for analysis which showed the proposal of advertising alongside the licence fee for the BBC is deeply unpopular with the public.
Omdia’s Maria Rua Aguete and Max Signorelli told attendees at the Connected TV World Summit that we are ‘now in a new partnerships era’, but that broadcasters should exercise care in who they partner with.