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Ocean and Lumen’s research also found that this format delivers higher brand recall than online video.

GameBreaks launched in the US and Canada earlier this year, allowing advertisers to brand remote-controlled games.

Clancy discusses how the popular streaming platform wants to grow its ads business while maintaining a quality user experience — and how brands can embrace going live.

The team behind Channel 4’s latest Gen Z research discuss key findings and what the implications are for brands.

The charity’s Stranger Than Summer gala raised £153,500 to support the industry’s mental wellness.

The group has also for the first time provided a split view of ad revenue, comparing how the top 350 largest global brands spend relative to SMBs.

WBD plans to split itself into two public companies by next year, with one maintaining its film properties and streaming service, while a global networks company will own CNN, TNT Sports and Discovery.

He will step down on 31 December, with the search for a successor already under way.

New research on a consumer segment, which the company has dubbed “Gen Uber”, looks at digital behaviours, purchase preferences and advertising engagement.

Paramount’s president of international ad sales joins Jack Benjamin to unpack how he and his team are working to drive revenue growth across the recently rebranded 5, streaming service Paramount+ and FAST service Pluto TV.