As the 2025/26 Premier League season kicks off, Sky Media has announced a record number of sponsors, including Guinness, Coca-Cola, Uber Eats, The British Army, Bet365 and EA Sports.
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The Media Leader spoke to industry leaders to find out their favourite pieces of creative content so far in 2025 — be it ads, articles, TV shows, films or more.
The Media Leader Awards 2025 are open for nominations, providing an opportunity to propel careers in the media industry.
The title is leaning in to “talent-led media”. Al Brown, head of content at its new studio arm, discusses the merging of interests between publishing brands and personal brands.
Lionesses, a superhero, dementia… industry leaders put forward some of their favourite ads this year.
Announcing a new album on a podcast speaks to the unique opportunity advertising on this medium holds and could push this medium even further into the limelight.
Earlier this year, Prospect editor Alan Rusbridger spoke to The Media Leader about trust in news and quality journalism from both advertisers and consumers.
Publishers without a sufficiently diversified business model — and strong brand affinity — face sharp declines in revenue without reliable referral traffic. The same is true for brands’ websites and KPIs will need to change.
Brand Insights AI aims to empower brands to understand and optimise their presence on leading large-language models used for AI search.
Funds will cover living expenses of participants in the summer school programme.