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A study developed by Podscribe and Oxford Road measures the relative strengths and weaknesses of “pure audio” vs YouTube “simulcast” podcasts finding the latter’s impressions are less valuable and can’t be deemed as fungible despite industry standard.
The Observer’s new commercial chief speaks about why he’s prioritising a “luxury” experience for clients, and the effort to diversify the title’s fledgling product offering.
Welcome to the Brief, The Media Leader’s round-up of media news.
At the Year Ahead event for 2026, Tom Standage, deputy editor of The Economist spoke holistically about the political economy and its expected impacts on business in 2026.
Welcome to the Brief, The Media Leader’s round-up of media news.
Podcast: The co-founders and chairs of the Alliance of Media Independents discuss their plans for expansion and why indies might be the beneficiaries of a consolidating agency landscape.
ITV business development director Jason Spencer says the broadcaster has made greater use of AI ads in sales pitches and the creative process, rather than just in the final result.
The Media Leader and the PPA Magnetic convened senior publishing leaders, agency planners and strategists at our London head office at a roundtable discussion to discuss how trusted editorial and human connections translate into outcomes.