More Industry News articles

Advertising Association head of policy and government affairs Chris Walker told a crowd at The Future of Media Manchester about how Labour is embracing the industry as part of its plan to grow the economy.

Initial weekly distribution will be set at 150,000, with copies sold from 4pm across London on Thursdays.

Marketers will now be able to optimise campaigns using Tesco’s anonymised audience segments.

A study conducted by Stagwell found that advertising on UK news publications did not lead to brand-safety concerns, even when ads were placed on articles related to war, crime or politics.

Snapchat’s ‘Less Social Media, More Snapchat’ campaign was designed to target people who don’t already use the platform through OOH activations.

Madison and Wall has made the analysis based on company results and GroupM figures.

Jack Benjamin and Omar Oakes are back to review the big media business news of the week, starting with the launch of Origin, Isba’s world-first cross-media measurement tool.

Interview: Debbie Morrison is the driving force behind the advertiser/agency contracts on which today’s media industry still depends. Speaking to The Media Leader on the eve of her retirement, Morrison describes her unique career rooting out bad practice and building a more trustworthy industry. 

Leo Malagoni looks back on the trailblazing role of AdSmart, the Grand Prix winner at the debut Media Research Awards.

It will become a working group within the Coalition for Innovative Media Measurement, to be chaired by Andy Brown.