At its fourth annual product summit, TikTok announced a slew of tools including a new creative AI suite and a centralised creativity portal for marketers.
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As part of the membership, Barb will take a seat on the board of directors and work with the MRC on how to evolve audience measurement standards.
Good Housekeeping’s managing director shares what clients are most excited about and why you should give your boss a break.
Five other companies received 80% or more approval from agency and digital specialist workers, while Sky and ITV were most improved compared with last autumn’s survey.
A number of tech companies agreed to develop and publish safety frameworks on how they will measure and combat risks associated with their AI models at the AI Seoul Summit.
With search traffic at risk, some publishers, like The Times, are focusing on “building the brand relationship”.
The UK Stop Ad Fraud Coalition has joined the Conscious Advertising Network to help “further joint aims”.
The media regulator has started a process to consider “a statutory sanction” against the broadcaster.
At Advertising Week Europe, Ipsos and the IPA presented new research that shows heightened levels of anxiety about the climate among adlanders compared to the general public.
Gaming developer Ubisoft and content platform History Hit have agreed an “always on” partnership.