Analysis: The opt-out model marks a significant step forward, however, scratching beneath the surface there are concerns the scheme doesn’t go far enough.
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The service has been suspended following the receipt of the letter by both Barb and panel organiser Kantar Media.
Dentsu UK and Channel Factory have pioneered a curated marketplace that makes brand-safe, high-quality YouTube content available for brand campaigns seeking incremental reach beyond linear and BVOD.
The toolkit provides access to Waymark, an AI creative studio that helps brands ‘instantly’ generate ‘TV-ready’ ads.
Welcome to the Brief, The Media Leader’s round-up of media news.
Advertising that significantly increases brand trust is highly effective at driving business growth and brand uplifts.
From dynamic creative optimisation to content diversification and AI, the year ahead in audio looks set to be a memorable one.
Welcome to the Brief, The Media Leader’s round-up of media news.
Chief commercial officer of Channel 4, Rak Patel discussed the roll out of Channel 4’s, ITV’s and Sky’s joint ad marketplace.
At The Year Ahead event in London earlier this month, The Media Leader’s content director James Longhurst and senior reporter Jack Benjamin parsed through the key themes of 2025 and open questions for 2026, with input from industry leaders.