More Industry News articles

At The Future of Brands, the cross-media measurement initiative’s planning director explained the reporting options for users.

Online formats accounted for £4 in every £5 spent on advertising, while the VOD sub-category has been expanded to include SVOD, AVOD and FAST, according to the latest AA/Warc Expenditure Report.

The publisher-backed online ad sales house aims to grow headcount by 20% this year as it targets growth outside the UK.

At a recent Azerion event, leaders from across the ecosystem discussed how to gain insights from the proliferation data and the right measurement approach.

Digital retail media was another strong growth performer in 2024, according to IAB UK’s latest Digital Adspend Study.

COO Jonathan Allan will be interim CEO while the board considers a successor.

Chalisey succeeds Euan Mackay, who will be promoted to CEO of the OOH JIC following the departure of Denise Turner in June.

Specsavers’ head of media, connections planning and insights joins Jack Benjamin to discuss how the retail chain has built a strong brand through consistent creative messaging and media investment.

A new study by Mindshare and Azerion looked at consumer mindsets when online and how they relate to their receptivity to advertising.

As more podcasts move into the video space, the personal relationship between podcasters and their audiences could make podcast advertising more effective than other channels.