The broadcaster saw linear ad revenues drop 16% in 2023. Digital revenues grew 10%, but investment in C4’s digital transition led to a record deficit of £52m.
Showing 591-54,064 of 54,064
More Industry News articles
| Maria Iu
Among other tools, a private marketplace with The Trade Desk allows brands and agencies to transact directly with the broadcaster’s streaming inventory.
Leveraging generative AI, a new product, Invibes Fashion Solution, aims to deliver personalised and impactful brand experiences.
| Maria Iu
Chief revenue officer Veriça Djurdjevic announced she was leaving in July.
New York Sun owner emerged late in the bidding for Britain’s storied newspaper. Here’s what to know about the anticipated acquisition.
The social video giant has unveiled a new AI-powered suite, measurement tools that “correctly” value TikTok’s contribution to outcomes and an expansion of its Out of Phone initiative.
UK broadcasters have struck a deal with Amazon to bring their free combined streaming platform to Amazon’s smart TVs.
ITV’s business development director and creative production lead discuss the development and effectiveness of their new ads produced with generative AI.
Total box office for the UK and Ireland exceeded £60m, thanks primarily to Tim Burton’s Beetlejuice Beetlejuice.
The news comes a week after the storied newspaper transitioned from a daily to a weekly.