As the partnership that sees a selection of ITVX and Disney+ titles promoted on each other’s platforms go live this week, The Media Leader looks at how the deal works.
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The Compass scheme is designed to spotlight black-owned businesses by providing OOH advertising space.
Bauer Media, Immediate Media and Netmums are working with Utiq to give brands and agencies access to their addressable audiences.
Total marketing budgets rebounded after Q1’s downward revision, but a lack of growth in main media budgets suggests an embrace of short-termism, the latest IPA Bellwether shows.
A Radiocentre report highlighted five key ways in which the sector offers public value.
| Maria Iu
The advertisers’ trade body will conduct a further quantitative study later this year in collaboration with MediaSense.
A report has found that more independent shops are partnering and, while there are clear results, significant barriers remain to compete.
CEO Damon Reeve on why the company believes it can compete with tech platforms for ad revenue and how the UK startup is expanding its footprint internationally.
IAB Europe report also found that more partnerships are lasting longer than a year.
The disability and inclusion agency’s Martyn Sibley and Dom Hyams share lessons from their first five years, the business case for disability representation and why inclusivity shouldn’t take a backseat in media investment.