More Industry News articles

Experian will provide the collective with valuable data insights to aid effective campaign strategy.

The analyst spoke to The Media Leader in Cannes about whether the industry has got better at marketing.

The companies made a joint return to Cannes to convince advertisers of TV’s abilities.

At a briefing session in Cannes, executives announced new tools for advertisers and laid claim to being the home of search.

With the Converged.AI suite and launch of Vermeer, Havas is “entering a new phase”, said Yannick Bolloré.

Open Call will allow brands to place an open request to creators for sponsored content.

The broadcasters’ self-serve ad marketplace is aimed at small to medium-sized businesses and digital-native advertisers used to buying their own media in social and digital environments.

The sustainability framework now includes a standardised approach to the digital methodology used to estimate emissions across media and supply chains.

The platform will bring audience insights, media planning and activation, optimisation and measurement into one place. 

Senior directors of global media Jennifer Burch and Kristina Fields discuss navigating tariff uncertainty, how their relationship with agencies has changed over time and the importance of brand safety.