Young media planners discussed the need for publishers to be louder and provide better measurement insight at the PPA Festival.
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A coalition of media businesses has penned an open letter highlighting the “disastrous impact” the BBC’s plan to take on advertising would have on the sector.
These organisations have been given the IPA People First badge of honour for demonstrating commitment to their employees’ mental health and wellbeing.
The Bauer Media Audio UK CEO’s priorities are balancing investment between digital and broadcast, focusing on marketing its brands and empowering people.
The two companies have announced a streaming bundle for the US market, inclusive of Disney+, Hulu and Max.
Total ad revenue was up 3%, but was “offset” by 16% decline in ITV Studios.
The global audience measurement and data company has appointed Bristowe as CEO for UK and Western Europe.
Reporters Jack Benjamin and Ella Sagar are back with a look at the stories that mattered most in media and advertising this week.
Leading strategists responded to questions about best practices for media planning at The Future of Brands 2024.
The new targets are based on All In’s 2023 census data and add to the existing eight-point action plan.