Quantcast, Jaywing, Total Media, Ensighten and The Work Perk give their analysis of the latest results
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New figures from Ooyala’s Global Web Index show that mobile video has grown more than 1,100% over the last three years.
Television plus online video – audiovisual advertising – is gaining share of display advertising, according to the latest adspend forecasts from ZenithOptimedia.
New figures from the IAB and YouGov reveal that 18% of British adults online are currently using ad blocking software – a rise from 15% in early June.
Warc’s James McDonald explains how branded content is helping radio advertising to stay in such good shape.
The latest Advertising Association and Warc Expenditure Report has revealed that UK adspend grew 5.8% to reach a record high of £9,424m in the first half of 2015.
TV ads, company websites, and promotional email have all witnessed a decline in trust amongst UK consumers over the last two years, whilst recommendations from friends remains the most credible.
ZenithOptimedia’s new Advertising Expenditure Forecasts forecast that mobile internet advertising will account for 12.4% of global adspend in 2016, while newspapers account for 11.9%.
Greater self-reliance, new agency models and performance based metrics are top priorities for CMOs as they prepare for 2020.
Increasing take-up of smartphones and tablets is boosting time online, according to Ofcom’s 2015 communications market report, which has more than doubled over the last decade.