The Henley Centre’s influential Media Futures 1999 analysed how the internet would impact businesses and consumers. Its authors look at how it helps us go about looking at the future of AI now.
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Uncertainty about the autumn Budget has hindered total marketing budgets, but main media budgets were buoyed by increased investment in video.
| Maria Iu
TV is considered the most representative, while radio showed the strongest improvement, a new study found.
With consumers having to make purchase decisions influenced by seemingly opposing economic and environmental forces, brands need to carefully balance their messages.
The agency network expects that 2023 will be “a flat year for advertising” and predicts global adspend to grow by $23bn in 2023 to reach $729.9bn.
Total marketing budgets were revised upward 2.2% in the IPA’s latest Bellwether report, led by a return to growth for main media marketing.
GroupM downgraded its 2022 ad business growth forecast from 9.7% to 8.4% but struck an overall optimistic tone about the state of the economy.
The All-in Census is full of strong data and good intentions, but some of the findings show the scale of the challenge making the ad industry more inclusive, Jan Gooding warns.
More than 60% of companies remain committed to investing in their brand, according to a new IPA/Financial Times study.
Industry experts weigh in on the findings of Zenith’s latest adspend forecasts.