The latest data for Q1 2015 rounds off the 2014/2015 budget year to reveal that overall growth in annual marketing budgets was the best recorded in a decade.
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Two unrelated developments this week both suggest that the long predicted disruptional change for network television may be reaching critical temperature, writes Raymond Snoddy.
While the future of programmatic TV ad trading looks both promising and inevitable, there are still huge barriers to overcome, a new TubeMogul white paper has found.
Is the traditional TV-set finally seeing tablets and laptops nibble at its dominance? Viewing on the big box decreased by 4.7% last year, whilst viewing on other screens grew by 17%, year on year.
The latest ABC release for the July – December 2014 period charts all the trends for the print magazine market. Here is Newsline’s overview – with links to full articles for each market.
The Deloitte study examined how ad spend and brand sponsorship impacts the media, entertainment, arts and sport industries and found that people value access to these ad-funded services at nearly £10bn.
Ofcom says it wants to create a regulatory environment which fosters investment and innovation in the IoT, which is likely to see billions of devices wirelessly connected to the internet and each other.
In the UK, Facebook’s economic impact is reported to amount to $11bn with 154,000 “jobs supported” – but critics say it is ‘bold and brave’ to claim so much influence.
After the publication of the latest UK adspend forecasts this week, James McDonald, research analyst at Warc, explains the investments being made in each sector.
72% of marketers are planning to run a real-time digital out-of-home campaign in 2015, with 87% thinking it would allow for better targeted advertising for their brands, according to new research from Posterscope.