New figures from the IAB and YouGov reveal that 18% of British adults online are currently using ad blocking software – a rise from 15% in early June.
More Industry Reports articles
Warc’s James McDonald explains how branded content is helping radio advertising to stay in such good shape.
The latest Advertising Association and Warc Expenditure Report has revealed that UK adspend grew 5.8% to reach a record high of £9,424m in the first half of 2015.
TV ads, company websites, and promotional email have all witnessed a decline in trust amongst UK consumers over the last two years, whilst recommendations from friends remains the most credible.
ZenithOptimedia’s new Advertising Expenditure Forecasts forecast that mobile internet advertising will account for 12.4% of global adspend in 2016, while newspapers account for 11.9%.
Greater self-reliance, new agency models and performance based metrics are top priorities for CMOs as they prepare for 2020.
Increasing take-up of smartphones and tablets is boosting time online, according to Ofcom’s 2015 communications market report, which has more than doubled over the last decade.
New findings from ZenithOptimedia suggest the average amount time people will spend consuming online video each day will increase by 23.3% in 2015 and by a further 19.8% in 2016.
Classified advertising has changed significantly over the last 30 years – not least in terms of adspend, writes Warc’s James McDonald.
June saw the UK’s digital (desktop only) population rise slightly to 45.4 million unique visitors, the highest figure reported so far this year.