April was a tough month for the terrestrial channels, who all saw revenue fall compared to last year.
More Industry Reports articles
Netflix and PayPal score zero points in a BDRC Continental mystery shopper study – while Virgin Media has the highest quality score for the content of its tweets.
The first major study from the new out-of-home marketing body Outsmart has today shown how the medium is driving a substantial +17% uplift in smartphone brand actions.
New research from Videology and Gain Theory has analysed the impact of video in driving offline, in-store sales – revealing positive return on investment figures.
The latest ABC release for the July – December 2015 period charts all the trends for the consumer magazine market. Here is Newsline’s overview – with links to full articles and charts for each sector.
“There’s no hierarchy, only fragmentation of attention,” says the IAB as it releases findings from a new study investigating living room media habits – but other researchers remain unconvinced of the conclusions.
EXCLUSIVE: The largest single ad channel in the UK is finally set to witness a decrease in adspend this year. Warc’s James McDonald reports.
The wave 3 2015 report offers four periods’ worth of data that subscribers can access today (2 February), whilst a full written report will be published in the next few weeks.
UK advertising expenditure grew 6.8% year-on-year in the third quarter of 2015 to reach £4,646 million – the strongest third quarter on record.
A new report on global M&A activity reveals WPP was also the most acquisitive group across 2015, with 38 deals over the year.