According to the first of Zenith’s Advertising Expenditure Forecasts this year, total global adspend is now expected to grow 4.7% in 2019 to reach $623bn, a 0.7 percentage point (pp) upgrade.
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More 18-24 year olds claim to trust brands than trust the Government, the media, the church or influencers, signalling a potential opportunity for marketers to connect with younger audiences.
Mediatel Connected has released a new report, focusing on cinema, called “Rewind//FastForward”.
Q3 UK adspend for 2018 rose 5.1% year-on-year to reach £5.6bn – the 21st consecutive quarter of growth, according to AA/WARC Expenditure Report data published today. Here, industry bosses share their views on the findings.
The UK has marked its 21st consecutive quarter of market growth with the third quarter of 2018, driven in the main by increasing spend on online advertising.
UK advertising spend has recorded its strongest second quarter and first half since 2014, according to Advertising Association/WARC Expenditure Report data published today. Here, industry bosses weigh in on the findings.
UK advertising spend has had its strongest second quarter since 2014, with adspend during Q2 2018 up 6.4% year-on-year (YoY) to £5.6bn.
The research shows uplifts in metrics such as brand awareness and brand action when full motion digital OOH was added to social media ad campaigns, which average at an increase of 23%.
UK customers say that Lush, Netflix and John Lewis offer the best customer experiences, according to a new study from C Space.
For the second consecutive year Netflix leads YouGov’s Millennial Rankings with a score of 77%, followed by Spotify at 73% whilst Primark and Apple share third position at 71%.