The findings highlight consumer appetite to take greater control of personal data ahead of Friday’s deadline (25 May).
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Following the publication of a new study from Newsworks, Brian Jacobs explains why media planners should take note.
A new study has found that nine out of ten marketers would be able to justify ‘slightly’ or ‘significantly’ more investment in programmatic if the measurement was improved.
PageFair’s Dr Johnny Ryan shares the findings of a new report produced with ISBA and the Advertising Research Foundation examining the behaviour of different types of internet user.
While the impact of Brexit has not been as catastrophic as anticipated, the 5.4% forecast for 2016 is almost half that of 2015.
A new IPA report, written by Peter Field and launched during Cannes, shows that a “destructive trend” of short-term commitment and investment short-fall has enveloped the ad industry.
A total of 46,533,000 people accessed the internet throughout the month.
April was a tough month for the terrestrial channels, who all saw revenue fall compared to last year.
Netflix and PayPal score zero points in a BDRC Continental mystery shopper study – while Virgin Media has the highest quality score for the content of its tweets.
The first major study from the new out-of-home marketing body Outsmart has today shown how the medium is driving a substantial +17% uplift in smartphone brand actions.
