The internet is quickly establishing itself as the dominant advertising medium, and on current trends will overtake traditional TV by the end of the decade, says Steve King, ZenithOptimedia’s global CEO.
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As publishers look for new ways to monetise their content, Newsline quizzed Skimlinks’ CEO Alicia Navarro on new research examining the value of what she terms ‘comtent’ – or commerce-related content.
Mary Meeker’s annual report into time spent with media discards out-of-home on the grounds it is impossible to calculate. So what happened when Route – the UK OOH survey that equips 30,000 people with GPS trackers – had a crack?
However, the consumption of traditional media – including newspapers, magazines, TV, radio and cinema – fell between 2010 and 2014, directly because of competition from the internet.
The latest WPP and Millward Brown BrandZ report shows that Apple has overtaken Google to reclaim the top spot – whilst technology was revealed as the fastest-growing category.
It’s time the digital zealots checked their facts and shut up about the demise of television, writes Dominic Mills. Here is the reality.
Ofcom has revealed that EE is the most complained-about landline and broadband provider in the UK, whilst Vodafone topped the list for the mobile market and BT in the Pay TV market.
Following the publication of the latest UK adspend forecasts, James McDonald, research analyst at Warc, says national newsbrands have been canny in their adaptation to new technology.
Following the publication of the latest UK adspend forecasts, James McDonald, research analyst at Warc, explains the drivers behind digital’s double-digit growth.
Drive to digital sends UK advertising to its highest growth for four years, according to the latest Advertising Association/Warc expenditure report.