With consumers having to make purchase decisions influenced by seemingly opposing economic and environmental forces, brands need to carefully balance their messages.
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The agency network expects that 2023 will be “a flat year for advertising” and predicts global adspend to grow by $23bn in 2023 to reach $729.9bn.
Total marketing budgets were revised upward 2.2% in the IPA’s latest Bellwether report, led by a return to growth for main media marketing.
GroupM downgraded its 2022 ad business growth forecast from 9.7% to 8.4% but struck an overall optimistic tone about the state of the economy.
The All-in Census is full of strong data and good intentions, but some of the findings show the scale of the challenge making the ad industry more inclusive, Jan Gooding warns.
More than 60% of companies remain committed to investing in their brand, according to a new IPA/Financial Times study.
Industry experts weigh in on the findings of Zenith’s latest adspend forecasts.
According to the first of Zenith’s Advertising Expenditure Forecasts this year, total global adspend is now expected to grow 4.7% in 2019 to reach $623bn, a 0.7 percentage point (pp) upgrade.
More 18-24 year olds claim to trust brands than trust the Government, the media, the church or influencers, signalling a potential opportunity for marketers to connect with younger audiences.
Mediatel Connected has released a new report, focusing on cinema, called “Rewind//FastForward”.