New findings from ZenithOptimedia suggest the average amount time people will spend consuming online video each day will increase by 23.3% in 2015 and by a further 19.8% in 2016.
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Classified advertising has changed significantly over the last 30 years – not least in terms of adspend, writes Warc’s James McDonald.
June saw the UK’s digital (desktop only) population rise slightly to 45.4 million unique visitors, the highest figure reported so far this year.
Display adspend has grown at its strongest rate for four years. Here, Warc’s James McDonald looks at the impact across different media.
AA/Warc: UK ad spend in Q1 was the highest on record with growth in traditional display advertising – including TV, radio and outdoor – particularly strong.
New research shows that 18-34 year olds access newsbrands constantly during the day, often in bite-sized forms and through various channels.
Ofcom report shows that public service broadcasting channels spent a total of £2.85bn on content in 2014 – a 2% increase on 2013 – despite a continuation of the longer term decline in viewing.
Industry experts from Jaywing, Carat, The Work Perk and Summit react to the latest IPA Bellwether for Q2 2015.
The public review will assess the way the BBC is funded, its current scale, governance and purpose.
Marketing budget growth increased to a three-quarter high in Q2 2015, marking 11 quarters of successive expansion, according to the latest IPA Bellwether report.