New research from Videology and Gain Theory has analysed the impact of video in driving offline, in-store sales – revealing positive return on investment figures.
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The latest ABC release for the July – December 2015 period charts all the trends for the consumer magazine market. Here is Newsline’s overview – with links to full articles and charts for each sector.
“There’s no hierarchy, only fragmentation of attention,” says the IAB as it releases findings from a new study investigating living room media habits – but other researchers remain unconvinced of the conclusions.
EXCLUSIVE: The largest single ad channel in the UK is finally set to witness a decrease in adspend this year. Warc’s James McDonald reports.
The wave 3 2015 report offers four periods’ worth of data that subscribers can access today (2 February), whilst a full written report will be published in the next few weeks.
UK advertising expenditure grew 6.8% year-on-year in the third quarter of 2015 to reach £4,646 million – the strongest third quarter on record.
A new report on global M&A activity reveals WPP was also the most acquisitive group across 2015, with 38 deals over the year.
Quantcast, Jaywing, Total Media, Ensighten and The Work Perk give their analysis of the latest results
New figures from Ooyala’s Global Web Index show that mobile video has grown more than 1,100% over the last three years.
Television plus online video – audiovisual advertising – is gaining share of display advertising, according to the latest adspend forecasts from ZenithOptimedia.