More Measurement articles

Significant new research from Barb and Isba, the array of video content and TV’s proven effectiveness suggest the future is bright.

AudioLab tracks impressions and listen-through rate on digital audio platforms, both streaming and podcast, in real time.

The integration will include reports against more than 500 audience segmentations across the video-sharing platform.

The media owner announced the roll-out of a new cookie-free measurement solution at The Future of Audio and Entertainment.

The UK online audience measurement body has hired Sarah Miller.

The AV Reach Maximiser enables users to choose demographic, input budget and select channels to help them better reach their target audience.

These reports are a waste of time and energy, with no actual learnings to be found, all designed to make the agency look busy. But it doesn’t have to be this way.

ITV, Sky and EssenceMediacom discussed what’s next for the industry, with measurement remaining a key focus.

Samsung Ads will shape how CTV is integrated into Origin’s cross-media measurement initiative.

Barb has announced an upgrade that now incorporates 14 of the most-used traded audiences into its reporting.