Partner content: The attribution models advertisers currently use to prove campaign effectiveness are outdated in our multi-touchpoint digital landscape, writes TikTok’s UK head of client measurement.
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There is a rough 50/50 split in marketers’ reactions to Google’s delay in cookie deprecation.
Dax shared four new innovations to Dax audience segments, precision targeting, programmatically enabled 3D outdoor and holistic audio measurement solutions at an event on Tuesday.
Current marketing mix modelling misses out on OOH’s true return on investment because it does not include granular enough location data, new research has found.
Significant new research from Barb and Isba, the array of video content and TV’s proven effectiveness suggest the future is bright.
| Maria Iu
AudioLab tracks impressions and listen-through rate on digital audio platforms, both streaming and podcast, in real time.
The integration will include reports against more than 500 audience segmentations across the video-sharing platform.
The media owner announced the roll-out of a new cookie-free measurement solution at The Future of Audio and Entertainment.
The UK online audience measurement body has hired Sarah Miller.
| Maria Iu
The AV Reach Maximiser enables users to choose demographic, input budget and select channels to help them better reach their target audience.