| Maria Iu
The development of a US cross-media measurement solution will now be the responsibility of Aquila.
More Measurement articles
| Maria Iu
The offering aims to leverage telecoms operators’ vast data to create a more accurate audience currency and a one-stop shop for advertisers.
The UK linear ad market business model is broken and positive disruption is needed to ensure its very survival. This is where UK telcos come in.
Without greater care for standards and joint-industry collaboration, the confusion of competing audience claims will damage the shared language that allows us all to make progress.
Challenges that will shape its future include the need to simplify the offering, retailer consolidation and building infrastructure that connects the physical and the virtual.
Reporters Jack Benjamin and Ella Sagar are back with a look at the stories that mattered most in media and advertising this week.
As part of the membership, Barb will take a seat on the board of directors and work with the MRC on how to evolve audience measurement standards.
Veridooh global president, NIck Parker, questions why DOOH still commands such a small percentage of global adspend, and offers six measures to finally get to 10% share.
The global audience measurement and data company has appointed Bristowe as CEO for UK and Western Europe.
In response to a recent column, ViewersLogic’s CEO argues that the spot-lift attribution model is not fit for purpose and why marketers must take a holistic approach to measurement.