GARM’s closure raised many concerns. But this is the time to double down on cross-industry collaboration, engage with trade bodies’ crucial work and use your company’s voice to make advertising better.
More Measurement articles
New research shows there are vast differences in the potential brand-building power of various digital ad formats, uncovering real bargains for savvy advertisers.
When marketers focus on short-term revenue-harvesting, it causes them to take their eye off the ball when it comes to driving longer-term business success.
Great advertising builds great brands, but not all great brands build great advertising. That’s why advertisers need both attention and brand lift to understand the effectiveness of their ads.
Jack Benjamin and Omar Oakes discuss the major media and advertising stories of the week, including YouTube rejoining Barb.
By creating a more collaborative relationship, CMOs and CFOs can dispel misconceptions around marketing and establish clear, shared objectives.
Laurence Green, the IPA’s effectiveness director, speaks to Omar Oakes about the rise of media agencies submitting entries for the IPA Effectiveness Awards, whose shortlist will be published this week.
The organisation has increased its reporting sample of UK households from 5,150 to 7,000 to now include approximately 16,000 people.
New research has found that for every £3 spent in store due to an OOH exposure, £2 is spent online.
Rob Edwards, Arla Foods’ head of media and digital, tells The Media Leader why the advent of retail media provides a “lifeline” to full-funnel advertising measurement for media buyers.
