More Measurement articles

These reports are a waste of time and energy, with no actual learnings to be found, all designed to make the agency look busy. But it doesn’t have to be this way.

ITV, Sky and EssenceMediacom discussed what’s next for the industry, with measurement remaining a key focus.

Samsung Ads will shape how CTV is integrated into Origin’s cross-media measurement initiative.

Barb has announced an upgrade that now incorporates 14 of the most-used traded audiences into its reporting.

Brands are rightly asking what the best approach is when it comes to attention, so time to get specific about terms and how to decide which vendors to work with.

For brands looking to be seen and heard during tentpole events in 2024, here are our tips for ‘crossing the streams’ in successful TV+TikTok campaigns.

Media owners and agencies will be able to view incremental reach of BVOD audiences when added to web and app audiences across all devices.

Holding groups are increasingly using “principal-based” media trading models, but their lack of transparency goes against any progress made in client trust.

The way budgets are set needs to reflect the turbulent times marketing finds itself in. Old tools are no longer equipped to do the job.

We need metrics that are comparable on a like-for-like basis while recognising that no one single metric shows the best result.