The cross-media measurement solution, currently in beta, has issued three requests for proposals to review core elements of its methodology.
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| Maria Iu
Prototypes will be built by Kantar and RSMB alongside Sopra Steria, while return-path data from Sky boxes and CTV sets with HbbTV software will be incorporated into the new service.
The AMC will seek to establish and uphold professional measurement standards within the European media market.
The acquisition is expected to close later this year and follows a multi-year process of selling Kantar’s media business.
Jack Benjamin hosts a panel of video researchers to unpack what is behind a “view” and how advertisers can cut through to increasingly attention-poor audiences.
We have a fax machine TV trading system in the AI age. But the need for structural change can only be addressed with the full participation of the agency community.
| Maria Iu
A question is sent the user’s device that can provide information on awareness, consideration and more.
Advertisers need to “lean in” more to the cross-measurement project, according to the trade body’s director-general.
Broadcasters are looking to challenge tech platforms by measuring outcomes.
The planning tool has been overestimating BVOD reach for years. The TV measurement body is now working on a fix that would align its reporting with CFlight.