More Measurement articles

A question is sent the user’s device that can provide information on awareness, consideration and more.

Advertisers need to “lean in” more to the cross-measurement project, according to the trade body’s director-general.

Broadcasters are looking to challenge tech platforms by measuring outcomes.

The planning tool has been overestimating BVOD reach for years. The TV measurement body is now working on a fix that would align its reporting with CFlight.

In a frank speech to an audience of media researchers, Bullis warned that attribution is bad and ‘getting worse’, brands should experiment more and the UK industry risks being ‘overly proud’ of audience panels.

Ipsos has confirmed it is talks to purchase Kantar Media. Doing so would consolidate its control over TV ratings measurement for a supplier that already works with several JICs.

Appointment follows deals with Disney+ and YouTube, and three recent hires in the department.

Progress in online audience measurement means putting humans at the heart of media and working through a deep understanding of real people. Not IDs, devices, users or accounts.

Exclusive: Barb is in active talks to join Origin under a plan that would see the cross-media measurement platform incorporate two reports with different viewability standards.

The solution will initially be available to advertisers in the UK, Germany and the Nordics, with additional markets added at a later date.