More Measurement articles

The JIC already produces overnight programme logs, but it will now be able to offer overnights for specific commercial spots.

The cross-media measurement initiative has appointed Pure X Media, ABC and Milton Data to evaluate core elements of its methodology.

In theory, all the online audience data now available allows us to optimise the way we work. But does it truly improve efficiency and effectiveness? This is fiercely debated.

The “Baby Lantern” proof-of-concept pilot is already able to track how TV ads impact consumer behaviour in the near term.

The project’s chief customer officer said Origin intends to launch in May as a “minimum viable product”, with more features and media partners to come.

RSMB will build and maintain the system.

The JIC will select 200 channels that will become part of its daily audience reporting on the platform — a move that it claims is a world first for YouTube measurement on TV sets.

The deal allows the music video network to measure deduplicated reach and frequency of ad campaigns on mobile, desktop and CTV.

In a changing social landscape, brands must reassess how they view “performance”, moving from focusing on the bottom of the funnel to creating full-funnel strategies.

MG OMD’s CEO on the need to move beyond demographic-targeting practices, learnings from handling the government account during the pandemic and concerning rollbacks in DEI and ESG initiatives.