In our industry, performance is often boiled down to immediate results. Many overlook the most powerful driver of performance: the brand itself. Happydemics thinks this means a long-term, people-centric model.
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A panel at last month’s Future of Brands advised that getting more out of your data starts with a change in philosophy in caring about not audience demographics but the behaviours that drive consumers to purchase.
TV Insight CEO Sebastian Hinterstoisser and Virtual Minds board member Tom Peruzzi discuss how they successfully developed a new linear TV currency in Austria that allows for real-time audience measurement.
Brands must make customer identity core to their media strategy. Here’s how.
| Maria Iu
At The Future of Brands, the cross-media measurement initiative’s planning director explained the reporting options for users.
| Maria Iu
At a recent Azerion event, leaders from across the ecosystem discussed how to gain insights from the proliferation data and the right measurement approach.
The JIC already produces overnight programme logs, but it will now be able to offer overnights for specific commercial spots.
The cross-media measurement initiative has appointed Pure X Media, ABC and Milton Data to evaluate core elements of its methodology.
In theory, all the online audience data now available allows us to optimise the way we work. But does it truly improve efficiency and effectiveness? This is fiercely debated.
The “Baby Lantern” proof-of-concept pilot is already able to track how TV ads impact consumer behaviour in the near term.