Barb has updated its Advanced Campaign Hub to include planning for both streaming services and is in advanced talks with Disney to include Disney+.
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Origin has launched a key testing phase with 35 major advertisers who will test real campaign data across YouTube, Meta and linear TV — without Barb’s TV audience data.
Measurement is the enabler of creativity, not the stifler. It not only validates creative efforts but also provides a blueprint for future improvements.
Aggregate attention time matters. It’s astonishing that some in our industry still don’t take attention time seriously.
The trial begins in October and will be carried out by the organisations’ mutual data-collecting partner Ipsos.
We must work together to build a sustainable future for the industry that nurtures trust and transparency. Being part of the Who Cares? initiative is one way.
Consumer Sync aims to help marketers navigate an evolving landscape so they can create meaningful connections that build loyalty and trust.
Impressions are a modern-day version of 1215’s “London quarter”. But the clamour to create an equivalent metric across all media is problematic — we need to start with education.
| Jon Mew
GARM’s closure raised many concerns. But this is the time to double down on cross-industry collaboration, engage with trade bodies’ crucial work and use your company’s voice to make advertising better.
New research shows there are vast differences in the potential brand-building power of various digital ad formats, uncovering real bargains for savvy advertisers.