More Measurement articles

In a changing social landscape, brands must reassess how they view “performance”, moving from focusing on the bottom of the funnel to creating full-funnel strategies.

MG OMD’s CEO on the need to move beyond demographic-targeting practices, learnings from handling the government account during the pandemic and concerning rollbacks in DEI and ESG initiatives.

Netflix’s shift to focus on engagement suggests that long-term success depends much more on how subscribers are reacting to ads rather than simply how many those ads reach. 

MediaSense will set up, develop and maintain the Barb Data Hub, while Snowflake is the cloud data platform.

Modha and Hill join host Jack Benjamin to discuss the new measurement panel’s goals and timeline, and why the majority of media buying is now spent on outcomes, not eyeballs.

Brand lift provides a truly holistic picture of campaign performance — here’s how to get the best from the data.

The cross-media measurement solution, currently in beta, has issued three requests for proposals to review core elements of its methodology.

Prototypes will be built by Kantar and RSMB alongside Sopra Steria, while return-path data from Sky boxes and CTV sets with HbbTV software will be incorporated into the new service.

The AMC will seek to establish and uphold professional measurement standards within the European media market.

The acquisition is expected to close later this year and follows a multi-year process of selling Kantar’s media business.