Netflix’s shift to focus on engagement suggests that long-term success depends much more on how subscribers are reacting to ads rather than simply how many those ads reach.
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| Maria Iu
MediaSense will set up, develop and maintain the Barb Data Hub, while Snowflake is the cloud data platform.
Modha and Hill join host Jack Benjamin to discuss the new measurement panel’s goals and timeline, and why the majority of media buying is now spent on outcomes, not eyeballs.
Brand lift provides a truly holistic picture of campaign performance — here’s how to get the best from the data.
The cross-media measurement solution, currently in beta, has issued three requests for proposals to review core elements of its methodology.
| Maria Iu
Prototypes will be built by Kantar and RSMB alongside Sopra Steria, while return-path data from Sky boxes and CTV sets with HbbTV software will be incorporated into the new service.
The AMC will seek to establish and uphold professional measurement standards within the European media market.
The acquisition is expected to close later this year and follows a multi-year process of selling Kantar’s media business.
Jack Benjamin hosts a panel of video researchers to unpack what is behind a “view” and how advertisers can cut through to increasingly attention-poor audiences.
We have a fax machine TV trading system in the AI age. But the need for structural change can only be addressed with the full participation of the agency community.