ITV1 enjoyed a 16.7% increase in network revenue in June, according to latest agency estimates.
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Recent research from Videoplaza and IHS Screen Digest suggests that despite the popularity and growth of video consumption across numerous devices, advertisers are failing to effectively turn this in to revenue.
BARB is about to integrate its web TV meter into the next 500 homes within its core panel.
We are very excited to announce the judging panel for our Connected Consumer Awards, with experts including Graham Lovelace, Lesley Mackenzie and Simon Gauntlett coming together to recognise and reward innovation in the sector.
The exceptional weather this weekend had some interesting affects on our viewing habits. While the soaps and sporting events didn’t have the expected impact, dusty old favourites retained their loyal viewers.
Futurescape research shows that television broadcasters are divided over their social TV strategy – do they partner with Facebook and Twitter? Or invest in social TV start-ups and build their own platforms for more control?
GroupM has downgraded its 2012 global ad spending forecast, predicting growth of 5.1% to a total of $506 billion.This revision follows on from Group M’s prediction back in December 2011 that global ad spend would increase by more than 6% to $522 billion.The rate of ad spend for 2011 was $482 billion, which constituted a… Continue reading GroupM global ad spend forecast falls amid Eurozone turmoil
Simon Andrews, founder of the full service mobile agency addictive!, on how mobile is disrupting the traditional worlds of retail, publishing, marketing and agencies…
The arrival of college boy Ryan back on the fabled cobbles of Coronation Street (8.30pm, ITV1) has certainly shaken up the quiet, unassuming lives of Wetherfield’s finest.
Connected TV penetration in North America and Western Europe will surge from just over 10% in 2011 to over 50% by 2017, according to ABI Research.